How Dune teaches the perfect business-building formula

I saw Dune: Part Two a few days ago in the theater.

I won’t spoil anything, so no worries

But I can tell you this: it was an amazing experience. Excellent storytelling, wonderful world building, and an incredible score that perfectly blends in with every other aspect of the world of Dune.

Long-time readers know about my love for everything Hans Zimmer so I won’t go into yet another deep dive of the score.

Instead, I want to talk about world building.

More precisely, how everything just fits together—including the shots, the filming style, the dialogue, the music, the VFX, the sound design, and everything else that has to be taken care of when adapting a book into a movie.

Now don’t get me wrong.

Frank Herbert put a lot of time and effort into creating a huge, complex, vibrant and interesting world. But adaptation is a whole different beast of its own (case in point, the many, many previous Dune adaptations that all failed miserably).

But no.

Everything just felt right this time around. As if this could have perfectly well been a new and original work.

There’s enough detail into every scene to make the world feel alive and real.

The exposition is done in a natural way, which does not overwhelm the viewer while perfectly bringing everyone up to pace to understand just enough to follow the story, yet leaving out a lot of information to make the viewer wonder about what’s actually going on behind the scenes.

Who’s who? What do some of these things mean? Even though you don’t understand everything and everyone (unless you’ve read the books), you can still feel when something’s off, when people have ulterior motives, when there’s more going on behind the scenes (which there always is).

It’s the combination of just enough explanation combined with a giant, complex, and living world that creates the feeling of curiosity and intrigue.

And that formula of creating the curiosity to learn more, to stick around, to want to find out what’s happing, and to become obsessed with the world you’re getting sucked into, well, that formula isn’t restricted to film or story alone.

You can apply that same formula to your business and create a world of your own.

A world that captures people’s attention, brings them in with just the right amount of exposition, and keeps them there by leveraging the power of your well-blended collection of characters (offers), worlds (media), music (personality), and entertaining teachings (storytelling).

(Read that paragraph over and over until it sinks in)

And while it’s not something you’ll create overnight. You can start building your world today.

How?

By learning how to write emails and creating the perfect environment to introduce everyone to your world—all the while building your email empire.

Check out Email Valhalla today if you’d like to learn how.

Here’s the link: https://alexvandromme.gumroad.com/l/valhalla