I know many a entrepreneur who live and die by their numbers.
Every offer they make, every email they write, every decision they make is all backed up by market research, customer surveys, focus groups, testing groups, and everything else you can think of.
And I’m not saying it doesn’t work.
It does. In fact, it might even be the best thing to do. It might even be the most profitable (especially in the short run).
But it’s not how I roll.
For one thing, you become a slave of the market, always chasing where the demand goes—always testing, always iterating, always dependent on the whims of your customers.
You’re essentially choosing to be the one who chases instead of the one who is being chased.
You’ll never truly lead your market (which is a whole discussion on its own).
But more.
You’ll never truly have the freedom to do exactly what you want, when you want, and for how long you want it.
You don’t build a business that survives—even thrives—for years, decades, even generations, by being the one who chases.
Still more.
I doubt anyone who does business this way can ever feel truly fulfilled—which is one of the main reasons I don’t do data.
Everything I do, everything I create, everything I sell is stuff I think is cool (and helps my customers, important not to overlook this part). It’s stuff I’d do regardless of whether I get paid for it or not (the only difference is that I can do a lot more of it when I do get paid).
So here’s something important for you to consider.
If you’re a data person. And you’d like to optimize everything you do for maximum profitability. And you’re prone to chasing whatever the market wants (i.e., you saw AI is “the next new thing” and jumped on the bandwagon, until the hype dies down and you’ll jump to something like VR when it’s “the next new thing”).
Then it’s probably not doing you any good to listen to anything I have to say. Let alone try to implement what I do for your own.
Our businesses (and business philosophies) function differently.
Which isn’t a bad thing. But it’s something to consider.
That said.
If you do share the same philosophy to business. If you aim to build something that’s truly yours, to do the leading instead of the chasing, to think long-term, to stick to whatever you think is cool regardless of what others say.
Then you should check out Product Creation Made Easy.
It’s my entire product creation framework where I show you how to create products you think are cool and stuff you want to create—while still making sure it’s something people would want—all the way from ideation to having a profitable launch and beyond (i.e., to keep getting sales months and even years after the initial launch).
Here’s the link for more information: https://alexvandromme.gumroad.com/l/product