Drama. Everyone says they’re above it, yet everyone loves it.
And boy oh boy did we get some of it on Twitter yesterday.
If you know, you know. If you don’t, well, I’m not going to go on about it. Let’s just say people were proudly sharing how they manipulated their audience.
But this entire ordeal did pose a good question.
You see, everyone on social media is portraying themselves as a persona. Or at least, every successful social media figure is.
I don’t care how often people tweet about being authentic and all that crap. That’s true. Authenticity is important, not denying that. But at the end of the day you can’t portray your entire self. (That would require you to know fully who you are, which is an almost impossible task as you are an ever-changing complex organism with limited powers of thought because of your own self-imposed perspective through which you see the world.)
So you will always end up showing a carefully designed image of yourself. An image that hopefully fits with your personality. An image that hopefully shares the same beliefs, perspectives, and opinions. And an image that aligns with your moral compass. But an image nonetheless.
That’s not even limited to social media. This holds true for all social interactions.
But here’s where it gets tricky.
You’re on social media for a reason. Maybe you want to get more clients for your agency, maybe you want to get people to buy your products, or maybe you just want to get your daily and ever-increasing dose of dopamine by seeing the number of likes and followers go up every single day.
Whatever it is, you have a goal.
But often times people don’t make the connection between your goal and your persona. Most people don’t even want to acknowledge that they’re portraying a persona in the first place.
You have to align your persona with your goal consciously, or you’ll do it unconsciously, with awful consequences as a result.
So what does all of this mean? A lot actually, but let me break it down by asking a single question.
Where do you draw the line in regards to crafting your persona in order to reach your goal?
Everyone will agree when I say that there are some lines you do not cross. Tactics, methods, or strategies that you know will work for the goal you’re trying to reach, but you won’t indulge in, no matter what.
This caused the drama yesterday.
Let this be your warning. This could happen to you as well if you don’t carefully think about it.
As for where I draw the line? I immediately think of the infamous Spiderman catchphrase, “Great power comes with great responsibility”.
As a creator, you will have people looking up to you. You will inspire others, no doubt about it.
The bigger you are, the more power and thus responsibility you hold. Don’t abuse it.
Be noble. Be honest. Be virtuousness. Be a force of good for the world.
That’s what drives me. No matter how much results I can get. If I have to be dishonest to get them, it’s not even an option.
And if you want an honest way to get sales and keep your readers coming back day after day, then check out my course Simple Money Emails here: https://alexvandromme.gumroad.com/l/SME