The dark & light side of email reminders

Exactly 3 weeks ago, I sent a “59 minutes left” email for the Content Kitchen cohort I was promoting at the time.

Some people hate emails like this and think they’re scammy, salesy, pushy, or some other negative word ending in -y.

They’re missing the point.

See people are forgetful, indecisive, and they procrastinate. Sending emails like those are meant for their own good. To help them make the best choices for themselves.

Here’s a reply I got from Cassie May—who bought herself the $450 ticket for the cohort—to my “59 minutes left” email 43 minutes after I send it (16 minutes before the deadline):

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Glad I snuck in right on time!

Thanks! Excited!

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A short & sweet, but powerful response.

It shows you that if you have quality offers. People will thank you for making sure they’re more than well-informed and don’t miss the opportunity to buy.

And it’s the same with my Abundant-Client System.

I’m making sure you’re well-informed and aware of what’s going to happen. You still have the opportunity to buy until later today (Midnight CEST).

After that? You can still buy, but for 3x the original price.

Will I send you a “59 minutes left” email tonight? Maybe. I’m not sure yet. I don’t owe it to you to send these reminders.

So if you plan on buying the product. Save yourself the trouble and get it right after you finish reading this email.

Here’s the link: https://alexvandromme.gumroad.com/l/clients/CLIENTS

P.S. The 67% discount on the product only lasts until midnight CEST, Friday 27th.

Here’s what to do if you want to hop on this deal:

1. Buy it before the deadline via the link below

2. Use code CLIENTS at the checkout in case it didn’t get added automatically

3. Make sure you see the price change before entering your credit card info

Once again, here’s the link: https://alexvandromme.gumroad.com/l/clients/CLIENTS