What do The Lord of the Rings: The Rings of Power, the 2022 Halo series, and the last season of Game of Thrones have in common?

Yes they all have abysmal ratings on Rotten Tomatoes. Clearly the audience didn’t like them. But why?

There’s something they all share. A common reason why the audience hates them—sometimes even without knowing why.

It’s not that they necessarily had bad writing. Or that they had lots of plot holes. It’s not even that they often felt rushed and unpolished.

No it’s something much more fundamental.

Here’s a tip. They all had previously built fanbases.

The Rings of Power has the fanbase of every Lord of The Rings lover, films and books alike. The Halo series was a highly anticipated movie by every gamer out there who, in their youth, spent hundreds of sleepless nights grinding behind their screen. And, well, the last season of Game of Thrones had millions of fans who watched all the previous seasons of course.

But then. Every single one of these managed to completely fuck up by pissing off their audience and not thinking—not even caring about what their audience wanted.

The Halo series barely has any resemblance to the original story, characters, and world that fans knew and loved from the games.

Game of Thrones managed to disregard some of the prior arcs and character-building that were built previously and made characters do things they never would’ve done with their personality, beliefs, and personal history just because it seemed useful to do so for the story.

And don’t get me started about The Rings of Power where the new show writers casually decided to do away with the decades of work Tolkien put into building the world and create his lore just because “they wanted to give add their own twist to it”—and publicly admitted to do so.

This is a common case of not thinking—not caring about your audience.

And it happens way too often.

Hollywood—and especially Marvel as of late—does it all the time. Think about how many films and shows with (badly written) heroical female leads you’ve seen pop up as of late. And how almost all of them completely flopped.

But this isn’t just limited to the movie businesses. No, no.

This is applicable to the business business as well.

And I see it all the time on Twitter. People excitedly create offers, run promotions, and pitch their services. They’re so happy to show off what they came up with they forget who it’s for.

And when it comes down to landing clients… crickets. Nobody’s interested in your stuff because it’s not created with them in mind.

See I’m all for doing your own thing and creating stuff you think is cool. I tell everyone not to listen to advice from others. Because most advice—while well-intentioned—often does more harm than good.

But you can’t run a business without asking “What does my audience want”?

And if you want to learn more about how to craft offers and come up with new and exciting products—products you think are cool and exciting—your audience doesn’t just want, but desperately NEEDS.

Then check out my Abundant-Client System today right here: https://alexvandromme.gumroad.com/l/clients/CLIENTS

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

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It’s difficult to land your first client as a new creator.

Especially when you don’t have any prior experience or results to show, no social proof to speak of, or a validated offer to pitch to people.

The traditional way for people to get started as, let’s say, a freelancer would be to go on sites like Fiverr or Upwork and try to get some experience working for others. It’d take weeks/months for you to get your first client, and your second, and your third. You’d have to build up your reputation bit by bit before you’re able to land new clients consistently (because of the prior results that you can now showcase).

But that’s no longer the case nowadays. Not thanks to social media and the amount of digital leverage it gives. If utilized correctly, you can land a bunch of clients at once—without an enormous audience.

How do I know?

Because I did it myself. I used the method I’m about to show you when I had 1,000 followers. But I could’ve used it at a much earlier stage as well.

I know it could be effective at a much earlier stage because when I used it at 1,000 followers, I didn’t just get 10 clients. No no. I got … prepare yourself … a whopping 55 clients. 5.5x as much.

So yes. Even with 500, 300, or just 100 social media followers. You’d still be able to get results with this method.

There’s one caveat I want to address. These were free clients. The aim here is to build up experience, social proof, and authority quickly so you can skip the awkward beginner’s phase and start working with paid clients ASAP.

Enough introduction. Let’s jump into what I call the Social Proof Supercharger.

The Social Proof Supercharger

This method consists of 3 parts:

• The offer

• The giveaway

• The questionnaire

Let’s look at each one individually.

Part 1) The offer

This should be obvious, but it’s still part of the method.

You need an offer. A service, a product, whatever it is. You need to come up with something you can do for/with people. Something people value and are interested in.

Don’t fall into the trap that this has to be some “Grand Slam Offer” as the Hormozi fanboys call it. Your offer can be as basic or as complex as you need it to be.

A simple “I will design a website for you” can be more than enough.

In my case, I offered a 30-minute clarity call covering topics such as monetization, audience building, content creation, and personal branding.

As you can see, nothing fancy. Just the bare minimum.

Part 2) The giveaway

Here’s where it gets fun.

Instead of offering it to anyone, everyone, all the time. And wasting your time reaching out to people one by one.

You’ll turn this into a giveaway that only a limited amount—an amount you choose arbitrarily depending on the time it takes to deliver your offer—of people can win.

This is the tweet I posted:

===

We've reached 1,000 followers

To celebrate I'll take on 10 clients for FREE.

We'll create a roadmap to grow and monetize your account.

We'll cover:

• Audience Building
• Personal Branding
• Content Creation
• Monetization

Excited? Apply here: [link]

===

I did it for a 1,000-follower milestone. But you could do it for just about anything.

There are lots of benefits to this method.

• You let people come to you

• You artificially increase the value by adding scarcity (limiting the number of people that can enter) and urgency (by a deadline showing how long people can apply).

• Your post will get more reach—reaching more potential clients—thanks to the nature of milestone celebration posts & giveaways (even more powerful when combined)

Part 3) The questionnaire

You might think this last part is optional. But it really isn’t.

You’ll want to add a questionnaire to qualify the leads you’ll get from your post.

As you can see, I redirected people to a landing page I created just for the sake of that giveaway. It had a basic explanation so people knew what to expect, a deadline for the giveaway, and a Google Form with some basic questions so I could qualify every single person.

I received 55 applications and contacted the 10 most suitable people to work with. Aka, the people who had the highest chance of giving amazing testimonials and becoming a worthwhile case study.

Even if you don’t expect to get a lot of applicants. It’s still useful to have a questionnaire because it gives the feeling of exclusivity.

After all, it should be a wonderful gift and an honor to work with you.

Not another commodity everyone has access to.

There you have it. Try it out and let me know how many clients you got from using this method.

And if you’re interested in learning more about client acquisition, and how to best get paying clients once you’ve gotten some experience, social proof, and prior results built up. Then check out my Abundant-Client System here: https://alexvandromme.gumroad.com/l/clients

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P.S. Whenever you’re ready. Here’s how I can help you:

1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And we’ll work on getting you there in the next 60–90 days.

3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

A few months ago on a consultation call Justin asked me a question a really great question that doesn’t get talked about enough.

Before I tell you the question, let me give you a quick backstory.

Justin was new to Money Twitter and he wanted to start building his own creator business. He liked the way I ran my business and how I was helping people. He saw himself running his business the same way for the long term so he wanted my help to get his business up and running and guide him in the right direction.

There was only one problem. I’m focused on monetization. I teach people how to monetize their creator business. He had no prior experience monetizing his (or anyone’s) creator business. So how could he start teaching people how to monetize theirs—let alone charging for it?

We worked on his offer on that specific call and I suggested he go down the consultation road before he focused on anything else. And that’s when he got confused and asked me the following question:

“How can I promise people that I’ll be able to teach them how to land clients and monetize their audience if I haven’t done so myself?”

My answer? You don’t.

You don’t promise them that—contrary to the “fake it till you make it” approach most people take on Twitter.

No instead you change your promise in a way to something you know you can deliver. Here’s an example.

Instead of marketing his (paid) consultation calls as “I’ll help you get clients and make money” I suggested to Justin that he hopped on 10 free consultation calls first.

These free calls will do many things such as build authority, get social proof, help him gain experience, and help him understand what kind of topics he doesn’t yet know (and still has to learn).

But the most important benefit in this case is that he has to learn how to get ‘clients’ interested enough to hop on a free consultation call with him. His clients might not have to pay with money. But they still have to pay with their time. Thus you’ll have to make them believe that your consultation call is more valuable than the time they’re giving up. (Which in itself isn’t always easy to do)

After those 10 free consultation calls, Justin will have gotten a lot of experience. He undoubtedly knows how to get (free) leads, where to find them, how to approach them, how to schedule calls, maybe even how to decrease the amount of no-shows. And he will have gained a lot of other experiences from the stuff he helped those people with on the calls (if they indeed got results from the call).

Now Justin can start charging.

And the promise? There’s so much more he can promise now. One of which being how to approach clients to make them interested, where to find them, and everything else I mentioned above.

To reiterate. You don’t promise things you can’t deliver. That’s a scam and a lie. And we—good businesses—don’t do either.

With that said.

Here’s a promise for you: I promise you that I’ll be able to teach you how to get leads, qualify your prospects, and actually land (paid) clients consistently and effortlessly with my Abundant-Client System.

Learn more about it here: https://alexvandromme.gumroad.com/l/clients/CLIENTS

I bought new books, yet again.

This time I bought the first 3 books of The Stormlight Archive by Brandon Sanderson. He’s the same author who wrote the Mistborn series of which I finished reading the first 3 books recently.

I found the Mistborn trilogy to be so good that I just had to read more of Sanderson’s work. It also helps that almost every single person who has read the Stormlight Archive said it’s a masterpiece.

So I just had to.

I could’ve bought a dozen of different new books/series to read—trust me, I have a ton of stuff on my wishlist currently. But instead I chose Sanderson.

1) Because of the good reviews
2) Because I liked his previous stuff (especially his worldbuilding)
3) Because I like how he focuses on simple writing instead of the fancy and “beautiful prose” almost every writer seems to be obsessed with

And that third argument is especially important.

I had the same with The Catcher in the Rye where the writing style was so simple, so conversational—so different. I just loved it.

That book inspired me to write my content, my emails, and even my courses the way I do now. And I can already confidently predict that Sanderson will heavily inspire me when I start writing books.

Yes you read that right. I eventually plan on writing my (fiction) books.

Not just because it’s useful in getting your name out. Not because it’s good practice to work on worldbuilding, storytelling, or any other writing-related skill.

Just simply because it seems like a lot of fun to do—and that’s what I’m all about.

Another thing that seems like a lot of fun. Or better yet. Something I know is a lot of fun: Landing clients and getting paid.

Check out my Abundant-Client System here if you want to learn how to get leads, land clients, and get paid: https://alexvandromme.gumroad.com/l/clients/CLIENTS

The most common obstacle people deal with is wasting their time on freeloaders.

You know what I’m talking about. You start reaching out to people. Talk about their goals and their current problems. Give them a few pointers. Maybe even try to “establish a connection” (whatever that means).

But when it’s time to talk about your offer and ask if they’re interested. Then suddenly they’re “not sure if it’s the right time” or they’ll “get back to you later” or “just have to think about it”.

This is what almost every single person I work with deals with.

And for some reason most people also think that’s just part of the job. That you’ll just have to deal with it.

Well I’m here to tell you that it isn’t.

It’s not “part of the job”. It’s not something unavoidable. It’s you not knowing what you’re doing and making mistakes. Mistakes that make you waste all your time talking to people who’ll never end up buying from you anyway.

The good part?

Those are mistakes that you can easily fix. As a starter: stop talking to people who can’t afford to.

How you ask?

Stop attracting them with your content.

Here’s a mistake I see all the time. I go to someone’s Twitter profile and their bio reads the following (this is a real example I found):

===

I help CEOs and 6–7 figure entrepreneurs build & monetize their audience through attention-grabbing writing & storytelling. Generated $2,500 in the last 2 months.

===

Alright, so you’re telling me your target audience is “CEOs and 6-7 figures entrepreneurs” and you’re ‘flexing’ how you made $2,500 in 2 months?

My man. That’s not a flex. Not at all.

You’re not impressing your CEO friends. Do you know who’s impressed by that? The 16-year-old high school kids looking to play business on social media and charge one another for “growth coaching” and get a bunch of mindless followers all high on playing pretend which leaves them with no other option than selling growth courses and becoming a growth coach themselves or thinking they’re profession ghostwriters.

You know what those 16-year-olds also have? A lack of money.

The money you want to earn by building a legit business around your high-value skill and adding actual value to the world instead of playing business with some kids in the schoolyard.

That’s a positioning mistake my friend. A positioning mistake you can easily fix which will help you waste less time dealing with people who don’t have the money to pay you. And which will help you finally attract the ones who do have the money to pay you.

And if you’re interested in learning more about how to attract your dream customers and actually close them. Then check out my Abundant-Client System here: https://alexvandromme.gumroad.com/l/clients/CLIENTS

PS: Be sure to read to the end of the sales page so you know 1) that the product isn’t completely finished yet but also 2) that because of that you’re currently able to buy the product for 1/3rd of the price it’ll have when it launches

Last week I mentioned how Dan Koe convinced me to start my weekly newsletter.

I didn’t think about it while writing, but that was the same day Dan made his keepsake box (an early bird bonus for his new book release) available for purchase.

A few hours after I sent that mail I received a reply from Brian. He mentioned how he just bought the above-mentioned keepsake box and asked if I did as well.

I didn’t.

So I replied back telling him how I definitely plan on getting the book just because I enjoy Dan’s perspective on things. But the keepsake box—and the contents inside—didn’t seem worth it to me.

However. That’s when Brian replied with an insight I hadn’t thought about at that time.

He told me how he didn’t buy the keepsake box just for the sake (pun intended) of what’s in it. No, he bought it for what it allowed him to do. He was buying access to Dan. A way to get closer and more personal.

I should mention something here.

The keepsake box included 10 different things aside from the book. And the 10th and final one was access to a yearly (?) in-person meetup with Dan and everyone else who bought the box.

And it got me thinking about how often people buy something, not just for the product itself. But for what the product gives them access to.

Let’s take another example that happened just yesterday.

I announced my new product The Abundant-Client System in yesterday’s email. It’s a new product that’s not even fully finished. It’s a pre-release available for purchase for just 1/3rd of the price it’ll be when it fully releases on October 28th.

What usually happens is a whole load of nothing until around 26–27 October when a lot of sales start coming in due to the price increase closing in.

Except that wasn’t the case.

I looked at my phone yesterday evening and saw a notification I didn’t expect yet: “New sale of The Abundant-Client System”. I went to look at who bought it and turns out it was Victor. Someone who’s recently been buying more of my stuff and who I’ve been messaging with more frequently as well.

So I just felt like I had to reach out to him again personally and let him know how much I appreciate it. I’ve also offered to hop on a call and get to know each other better.

Now I don’t know whether Victor consciously went and said “I’m buying access” or whether he simply saw the offer yesterday and immediately went “I need to have that!”.

But he got his access, nonetheless. It works and it’s powerful.

Anyway. If you’re thinking about buying access as well right now. Why not check out The Abundant-Client System here: https://alexvandromme.gumroad.com/l/clients/CLIENTS

I got a DM the other day from someone who followed me on Twitter (who I’m not sure would like me naming him).

We started chatting. I asked him what he’s up to, what his goals are, and what’s been holding him back from reaching those.

Now it turns out he’s been building on Twitter for over 5 months now but he has trouble getting clients—one of the most common problems I’ve seen people have.

So I asked him what his current approach was to getting clients.

His answer?

===

I send 10 cold DMs each day and try to build a connection with people.

Once I feel like we have a connection I try to ask them if they need [what he offers] but then I come across as someone who’s in it only for the money and the whole conversation prior looks fake. So it just looks impossible to bring up my services.

Can you help me out with that?

===

Now see, that doesn’t work. Obviously.

And if you’ve been following me for a while you’ll know that I don’t like cold outreach. In fact, I despise it and I don’t want anything to do with it. That’s just not how I do business.

So that’d be tip number one: focus on warm outreach. Or even better, focus on generating inbound leads.

And don’t let anybody tell you inbound leads are impossible to get with a small audience. I got 60+ inbound leads before I hit 1,000 followers. And you can do so as well.

But more importantly, you’ll want to forget this whole “have a casual chat, build a relationship, and slowly steer the conversation towards your offer without the person noticing it” bullshit.

That’s the best and fastest way to become a “sleazy salesman”.

What you want to do instead is actively try to help your prospects and be upfront with your intentions. Don’t act like you’re trying to become their best friend.

You’re not.

Ask about their goals and their problems. Then position your offer as a solution that’s able to help them. No beating around the bush.

But there’s a lot more that we can cover, ranging from how to get leads to qualifying your prospects and landing clients consistently and effortlessly.

And that’s the exact topic of the new course I’m launching called The Abundant-Client System.

I’ve taken a different approach to launching this course. It’s already live and available for pre-purchase. I say pre-purchase because I’ve only been working on the course for a short while right now. I already created about 50% of the content I planned to add.

I’ll be working on the other 50% for the coming 3 weeks. So the course is currently available for 33% of the original price. The discounted price remains until Friday, October 27th, 11:59 pm CEST, after which the discount disappears for good and you’ll have to pay 3x the price as you do now.

For more information check out: https://alexvandromme.gumroad.com/l/clients/CLIENTS

PS: Reminder that this is a pre-purchase. So the course isn’t fully complete when you buy it.

The official FULL release date for the course is October 28th. After October 27th, 11:59 pm CEST, the course will triple in price and you will no longer be able to purchase it for the current low price (and lowest it’ll ever be).

Make sure you applied the discount code 'CLIENTS' if it didn't get added automatically and you see the discounted price before purchasing.

I’ve got 3 announcements for you today.

1st announcement: I passed the big 3K (3,000 followers) on Twitter last week.

I haven’t talked about or even announced it because I was focused on the promotion at the time. And it all happened so fast as well.

At the start of last week, I was still at 2,770. While I’m now sitting at 3,180. So yeah, things exploded all of a sudden.

I still wanted to do something special for the occasion, and so I will. But more on about that later (definitely read the entire email because you don’t want to miss this).

While I haven’t been the fastest grower on Twitter in terms of sheer followers and engagement, I have picked up a few useful lessons over the past 9 months.

So here are 3 tips that helped me grow my profile. (and might help you out as well)

1) Do not try to grow your following

This might seem counter-intuitive, especially since it’s a growth tip, but hear me out. Everytime I became too obsessed with growth, too focused on the number on my profile, it stagnated.

I couldn’t get it to move. I’d wake up each and every day only to immediately check how many followers I got. It sucked all the fun out of it.

And to be fair, the number of followers you’ve got doesn’t actually matter as much as you think it does.

You’re here to make money after all (I have no idea why you’d be on my email list if you aren’t). And you can earn money regardless of your follower count.

2) Don’t get your content inspiration from Twitter

Look I get it. You’re posting & engaging on Twitter. It’s easy to look at what other people are posting and become ‘inspired’ by it. And adapt your own content accordingly.

But that’s the fastest way to losing your authenticity and becoming another “Twitter Bro". Everyone on Twitter is copying one another, so don’t do the same. Don’t become yet another copycat who’s saying and doing the same things as everyone else.

Instead create your own way of doing things. Take inspiration from people off-platform. Read books, watch videos, take courses, and listen to podcasts.

Just follow the advice of Earl Nightingale and look at what other people are doing, then do the opposite. Aka, everyone is drawing inspiration from the same space (Twitter), so you go elsewhere.

3) What you’re doing is more important than what you’re saying

A 15-year-old kid in school could give the same advice as a 27-year-old who became a self-made millionaire with his lawn-mowing business. Yet nobody will listen to the 15y/o kid.

I’m not saying you have to be a self-made millionaire. But you do need a project. You do need to be working on something. Something you can show to the world to start building some actual authority.

And no, simply growing from 0 to 5,000 followers won’t build the type of authority that’ll get you paid.

2nd announcement: I’m building a new product teaching you all about client acquisition. Especially inbound leads.

It’ll teach you everything from how to get dozens of inbound leads with only 15 minutes of work, to easily closing consulting clients in the DMs as well as landing high-ticket coaching clients both with and without a sales call.

The product shows you how to take the entire client acquisition framework I use to get paid while working less than 3 hours a day and apply it to your own business.

But I'll share more about that in tomorrow’s email.

And here’s the 3rd and final announcement—and the one you’ve all been waiting for:

As you’ve probably noticed by now. This whole email is written in celebration of hitting the big 3K.

And because of that, I wanted to do something extremely special. I wanted to give back in an incredible way. Something so powerful that it becomes life-changing—and I promise you it is.

Yesterday I spoke about how I created my coaching offer last month. And how I’m charging $1,000 per month for my service. To keep it in the theme of today’s email: that’s $3,000 for 3 months.

So here’s what I’m going to do:

I originally planned on only working with 2 people at the same time. Because I value my free time and want to give each and every person the attention they deserve.

Except that now I’m going to increase the amount of people I work with from 2 to 3. This will be a lasting change for as long as I keep doing coaching (which could potentially only be a couple of months).

But that’s not all, no no the real crazy part has yet to come.

Instead of the $3,000 for 3 months, just for today, I’m giving you a 33% discount because of the milestone. So that means you’ll be able to get 3 months coaching for just $2,000. Which is a full month of coaching entirely for free.

So if you feel ready to invest in yourself and your future. And you’d like to level up your game and actually monetize your creator business to its full potential over the next 3 months, then hop on this chance right now by replying to this email.

PS: This is the only time I’ll ever offer you this chance. I haven’t posted this anywhere else, nor will I talk about this again in the future.

So if you so much as even slightly think this might be interesting to you, just hit me up by replying to this email. We’ll discuss the program so you can fully determine whether or not this is the best opportunity for you to take right now.

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

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A topic that’s on everyone’s mind is “How do I get (more) clients?”.

And it’s a topic which I’ve covered multiple times before. From multiple angles and perspectives.

But this has almost always been about consulting offers. Whether that’s one-off calls or packages of 4 calls. Never have I talked about high-ticket offers with monthly retainers such as coaching or freelancing offers.

There’s a simple reason why I haven’t covered those yet. For the longest time I simply had no experience with such offers. And as such I wasn’t qualified to cover them.

But that’s something I wanted to change.

So I’ve been putting in some extra work behind the scenes and made my very own coaching program. Limited to 3 people a month only.

And with that said, here’s my method for landing $1,000+ coaching clients.

Step 1) The handraiser

I like to keep things easy, and efficient.

You’ll never see me ‘hustle 24/7’. I try to do as little work as possible while optimizing the results I’ll get. So that’s why you’ll never see me engage in cold outreach.

But I don’t have to either—and neither do you.

That’s because the power of social media allows me to get tons of inbound leads. Leads that come to me.

And there’s an easy way to increase the number of inbound leads you get called “the handraiser”. You can use the handraiser in a variety of different forms, but the core idea always remains the same: you make the prospect raise their hand and say “I want this!”.

If you’ve been on my list for a while, you’ve seen me do this via email. Where I send a simple:

This makes people reach out to me.

Check out The Abundant-Client System if you want to learn more about the handraiser strategy and different ways to use it.

Ok great, I’ve got inbound leads. Now what?

Step 2) Qualifying in the DMs

I say qualifying in the DMs. But this could be anywhere.

You could hop on a call, go back and forth via email, or even send a courier pigeon if you’d like. The principles are all the same.

I’ve already gone in-depth into my 7-step framework to landing clients in the DMs in the past. And this step is very similar to that whole process.

With a few slight changes.

First, the aim here isn’t to close your prospect directly. The aim here is to discover whether they’re a good fit for you—and you for them.

I’ll first ask questions such as “What is the biggest problem holding you back from achieving your goals in your business/life right now?”, “What would you like to accomplish within the next 6 months?”, and “What results would you like to see in the next 30 days?”.

These questions help me get a good feel for what the prospect wants, what they expect, and whether I’m able to deliver the results they’re looking for.

Sometimes prospects want results I’m simply unable to help them with. And that’s OK. I’ll simply say so. If I know someone who’ll be a better fit, I’ll recommend them.

Better to be honest and upfront than to gamble, fail, and mess up your reputation.

Other questions I might ask are how much they’re currently earning online, which other solutions they’ve already tried (because you’re not the first one to speak to), how much free time they have available to work on this project, and how dedicated they are to this project on a scale from 1 to 10.

These questions serve the purpose of figuring out whether the prospect is a good fit for the program—as opposed to if they’re a good fit for me.

Sometimes I have another (less expensive) offer that’s better suited for them. If so, I’ll suggest that one instead.

Notice how I haven’t talked about my coaching program at all yet.

That’s the next step—after I qualified my prospects.

Step 3) The Golden Document

Now is the time to introduce them to your program/offer.

If you’re on a sales call, you’ll talk them through it.

But I don’t do sales calls. And you don’t have to either if you don’t want to. The easiest, most effective, and most efficient method I’ve found is creating a document going over your coaching program. Explaining everything as well and as persuasively as possible.

Here’s an example of mine: https://docs.google.com/document/d/1XqCRuPQsH-9xn9B0cpLvjMriQmtut8WLv2bzbhA9scU/edit?usp=sharing

And as you can see. Yes, this is simply a Google document. You don’t need a fancy landing page to do this. Nobody really cares that much about it anyway.

If you want you could also create a Notion page. It all works the same way.

It’s easy to create, easy to edit, and easy to share. And that’s all that really matters.

So after I qualify the prospects, I’ll simply send them this document.

They’ll read it and reply to me with “I’M IN!” (something I asked them to do in the document if they’re ready to get started).

After that, I’ll simply send them a Stripe payment link. Once they’ve paid, I’ll start the onboarding process and it’s onto the program from there.

That’s the whole process. No fancy funnels, no extravagant landing pages, no unnecessary bullshit.

Just the fundamentals. Easy and efficient.

And if you’d like to take your skills one step further. Then check out my Abundant-Client System here: https://alexvandromme.gumroad.com/l/clients

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P.S. Whenever you’re ready. Here’s how I can help you:

1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And we’ll work on getting you there in the next 60–90 days.

3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

The Content Kitchen promotion is over.

In total I sent 9 emails in the past 48 hours. Something I never expected to do, but I’m glad I did.

Aside from having a good time writing all the emails and earning a nice chunk of cash, it was also an invaluable practice moment for me as well.

I even received a message from Elle Cheron, whom you should definitely follow on Twitter if you’re even remotely interested in productivity, about the sheer volume of emails I wrote.

She even literally told me “I’ve never seen anyone promote like you.” Which I took as a compliment.

Aside from that she also wondered if I got a lot of unsubscribed.

A fair question because it was something I thought about as well before doing this promotion.

Not because I think I sent an absolute shit ton of emails—I probably could’ve sent more without any issues. But because I had never done so before and most of my audience wasn’t expecting something like this.

That’s why I came up with a plan.

If you remember, there was one email early on in the promotion where I announced that I was going to write and send a huge amount of emails. I went on to explain 3 reasons for my decision to do so.

And I think this definitely helped me. Of course I’m just guessing, as I have no way of actually knowing.

But here’s the thing.

Only 9 people unsubscribed these past 2 days. Which is barely anything considering I normally lose 1–3 people a day on average, even when normally sending emails.

So it’s pretty fair to say that email actually helped at least a bit. That specific email was also based on a deep-rooted psychological principle that many top copywriters use in their sales letters.

The principle is that you can remove or lessen the effect of negative thoughts simply by addressing the fact that people might have that specific thought.

So for example, if you say something that might sound cliché, mention how much you realize that what you’re saying is cliché.

Or when you’re talking about something that sounds too good to be true. Mention how you understand it can sound too good to be true. You could even add a story related to it and show people that sometimes, things can actually be as good as you make them seem.

Or in my case: I thought the amount of emails might shock people. So I announced the fact that I’ll be sending that many emails (to mentally prepare them) but I also explained why I’ll do so. Which helps rationalize this feeling and makes people less inclined to think negative thoughts and unsubscribe.

Now, you might think “it can’t be that simple”. But often times, it really is.

I’ve found that the best strategies to follow, both in life and business, are often the most simple ones.

And that’s especially true with emails as well. So if want to learn how to write simple emails that make sales and keep your readers wanting more, then check out Simple Money Emails here: https://alexvandromme.gumroad.com/l/SME