I’m a big movie guy.

Well, I’m a big a lot of stuff guy. But for the sake of today’s email, it’s movies.

(Stick with me for a moment, it’ll all make sense in a second why I’m talking about movies)

One of my (and almost everyone else’s) favorite movie franchises is Pirates of the Caribbean. There’s a lot of good (and bad) to be said about it. Many of which has already been said by other people I won’t bother you with today.

But I want to talk about something else.

Something not many people often talk about.

And that’s the quotability of the dialogue.

See, we all know famous lines of movies that get quoted a lot. Think of lines such as “I am your father”, “I’ll be back”, or You shall not pass”.

All great lines and great scenes.

But Pirates has it’s own unique trick to create this quotable dialogue.

You might remember quotes such as “Why is the rum gone?”, “This is the day you will always remember as the day you almost caught Captain Jack Sparrow”, and many more.

And there’s a huge difference here.

While some scenes were definitely great, most of them weren’t. They’re just average scenes with average dialogue.

So why are they so quotable?

Because the characters themselves often quote others or repeat their own dialogue. And they use the same lines in multiple settings, under multiple different conditions, often with different outcomes and with different emotions to them.

Simply said.

Pirates uses a lot of repetition to make you remember certain lines of dialogue, almost making a game out of it.

This makes the dialogue immediately quotable because, well, the movie shows you how quotable it is.

So getting back to what this has to do with you.

If you want people to pick up a certain habit, if you want them to do something, if you want them to remember something, then show them how to do it, when/where they can do it, and most importantly, repeat yourself often.

I dive deeper into this topic in Product Creation Made Easy where I show you how you can create your products in such a way that ensures people will take action and actually do the stuff you tell them to do, remember the stuff you teach them, and even repeat what you said to others—at which point they’re basically doing your marketing for you.

If you want to learn more about that, then check out Product Creation Made Easy here: https://alexvandromme.gumroad.com/l/product

I know many a entrepreneur who live and die by their numbers.

Every offer they make, every email they write, every decision they make is all backed up by market research, customer surveys, focus groups, testing groups, and everything else you can think of.

And I’m not saying it doesn’t work.

It does. In fact, it might even be the best thing to do. It might even be the most profitable (especially in the short run).

But it’s not how I roll.

For one thing, you become a slave of the market, always chasing where the demand goes—always testing, always iterating, always dependent on the whims of your customers.

You’re essentially choosing to be the one who chases instead of the one who is being chased.

You’ll never truly lead your market (which is a whole discussion on its own).

But more.

You’ll never truly have the freedom to do exactly what you want, when you want, and for how long you want it.

You don’t build a business that survives—even thrives—for years, decades, even generations, by being the one who chases.

Still more.

I doubt anyone who does business this way can ever feel truly fulfilled—which is one of the main reasons I don’t do data.

Everything I do, everything I create, everything I sell is stuff I think is cool (and helps my customers, important not to overlook this part). It’s stuff I’d do regardless of whether I get paid for it or not (the only difference is that I can do a lot more of it when I do get paid).

So here’s something important for you to consider.

If you’re a data person. And you’d like to optimize everything you do for maximum profitability. And you’re prone to chasing whatever the market wants (i.e., you saw AI is “the next new thing” and jumped on the bandwagon, until the hype dies down and you’ll jump to something like VR when it’s “the next new thing”).

Then it’s probably not doing you any good to listen to anything I have to say. Let alone try to implement what I do for your own.

Our businesses (and business philosophies) function differently.

Which isn’t a bad thing. But it’s something to consider.

That said.

If you do share the same philosophy to business. If you aim to build something that’s truly yours, to do the leading instead of the chasing, to think long-term, to stick to whatever you think is cool regardless of what others say.

Then you should check out Product Creation Made Easy.

It’s my entire product creation framework where I show you how to create products you think are cool and stuff you want to create—while still making sure it’s something people would want—all the way from ideation to having a profitable launch and beyond (i.e., to keep getting sales months and even years after the initial launch).

Here’s the link for more information: https://alexvandromme.gumroad.com/l/product

Because that’s exactly what I witnessed last week.

As you may (or may not) know, I’m a big bouldering fan. I’ve been climbing for just about a year now and I try to go at least once a week, sometimes more.

It’s a fun, engaging, healthy, and challenging hobby and one I share with many friends of mine.

But just last week I saw something I never could’ve expected.

There I was, practicing a new competition boulder my gym placed (I’m competing in my first ever boulder competition next week) when a friend told me to look behind me at someone who was climbing across the room.

Nothing could’ve prepared me for what I saw.

Up on that wall, I saw a guy who lost both his legs and one arm. All three of them replaced by prosthetics. Yet that didn’t seem to stop him from going climbing.

Yeah.

What a chad.

I doubt many people in the same situation would even dare to attempt the same. Hell, I’m sure a few people reading this won’t even believe me. But that’s fine. This isn’t for them. This is for you.

Because you know how much is possible if you set your mind to it.

You know that no explosion or accident (I don’t know how the guy lost his limbs, I didn’t talk to him, this is just me guessing) would ever hold you back from bouldering (assuming you’d want to go bouldering).

But seriously.

You should’ve seen it.

That said.

What’s your excuse for not making and selling the products you want and making a buttload of money while helping as many people as you possibly can?

And if you can’t answer that question.

Then check out Product Creation Made Easy and get started right away: https://alexvandromme.gumroad.com/l/product

And not just any old reminder.

THE holy reminder of email marketing. The one every person should do if they care about making sales, landing clients, and earning money—which, hopefully, includes you.

So what’s the reminder?

Well, if anything, if I’ve done my job correctly, then you shouldn’t need this reminder at all.

You’d know this by reading any single one of my emails.

It’s always there.

Lurking.

Visible for anyone to see (or at least for those who wish to see it).

It’ll be in this email as well. You haven’t seen it yet. But you know it’s coming.

Down under in this email. You know what’s waiting for you. And you know why it’s waiting for you. You might have already guessed it. And if so, I better hope you know why it matters.

It’s what keeps your business running.

It’s what keeps your list nicely curated and full of high-quality readers—more specifically, high-quality buyers.

Do this one thing wrong a few times and your profits will go down the drain during that time

Do this one thing wrong repeatedly—god forbid forever—and you’ll build yourself a list that’ll end up hating you for when you finally do what you’re supposed to do. You’ll teach your own list to behave in a way you can’t stand.

You’re quite literally digging your own grave if you’re not doing this one thing.

What ‘one thing’ am I talking about?

Plugging an offer in every single one of your emails of course.

It’s so simple, so logical, yet I see so many people forgetting this one simple holy commandment given to us by the email gods of old (now imagine some old Mayan god writing “emails” on a stone tablet and showing it to everyone in god-ville while eating a banana or something).

With that said.

Here’s my offer for today:

If you want to create a digital product to sell, but you’re unsure of what to create, how to create it, or even how to successfully launch it, then check out Product Creation Made Easy here: https://alexvandromme.gumroad.com/l/product

I’ve been hand-copying sales letters for about 2 months straight now.

More specifically, classic direct mail letters from old-school legends such as Gary Halbert, David Ogilvy, Claude Hopkins, John Caples, Gary Bencivenga, and Joseph Sugarman.

I don’t bother learning from modern-day advertisements, let alone online sales pages.

This is something Ben Settle recommended because the modern stuff gets way more leniency working with hot and warm audiences who know you and buy your stuff regardless of the sales page copy.

That wasn’t so much the case back when agencies had to mail to thousands of homes, most of them had never even heard of the product they were selling before.

A simple test could cost thousands sometimes millions depending on the scale.

Every sentence, every word, every punctuation mark had to earn its place.

But there are a few exceptions.

And one of those exceptions is a sales page by Gary Bencivenga, often referred to as the greatest living copywriter, I recently came across selling his $5,000 farewell seminar—which is a staggering 80 pages long.

I have nothing to sell in this email.

Doing so would undermine the value and greatness of Bencivenga’s sales page.

What I’ll do is leave you with the link to the sales page.

Either read through it, hand copy it if you so dare, or just simply check it out to see if there are some interesting things you can pick up and learn from.

I’ll leave the link here and you can decide whether it’s worth your time to check it out or not: https://marketingbullets.com/available-on-dvds-for-the-first-and-only-time/

But that goes with an important caveat.

One that many people (myself included) forget. And one that all but guarantees your business will fail and you won’t make any money.

Before I get into that, I do want to say that I absolutely, completely, undeniably, and with every cell of my body agree with the first statement I made.

You have to do what you think is cool, even if no one else does.

If you think dinosaurs are cool, then talk about dinosaurs, include dinosaurs in all of your designs, create a whole line of different offers, and name them all after different types of dinosaurs.

Truly bring your reader into their world and make it known how cool you think dinosaurs truly are.

But that said.

And this brings me to the fatal caveat.

You can’t forget the number one rule of business, selling something people want. If nobody cares about what you’re selling, then nobody is going to buy. And no, merely talking about what excites you won’t magically excite other people.

You have to do your homework and figure out what people are buying.

Then you build your version of that thing people are buying and sell it as your own.

I can build the coolest banana peeler the world has ever seen. But nobody is buying banana peelers and the kitchen gadget market is already filled with useless thrash nobody buys (and even they haven’t built a banana peeler—as far as I know).

So the rule would actually be:

Do what you think is cool, even if no one else does, but make sure what you do is also something people are already buying in some way, shape or form.

But that’s not as sexy, is it?

Anyway.

I teach more about building products that people want to buy—while doing it your way (the way you think is cool)—in Product Creation Made Easy.

Check it out here: https://alexvandromme.gumroad.com/l/product

I once again picked up my guitar today.

It’s been over a year since I last touched it. All this time, my guitar was nothing more than a decorative piece collecting dust in the corner of my room.

Yet when I did pick it up.

I found that I could still play most of what I knew when I played frequently—or at least after a few attempts.

And that’s the beauty of skills, especially when you spend time learning the fundamentals.

You never truly forget/unlearn something.

No matter how much time passes, you’ll always keep that knowledge, that experience. Just like riding a bike.

Sure you may forget the fancy stuff. You’ll have to spend time re-learning the advanced techniques, but even then, you’ll pick it up so much faster once again.

But, and this is a big but, this is only if you built up your foundations correctly.

Rush those, try to jump into the difficult terrain, try to be fancy and skip the learning phase and you might get some results early on. But you’ll undoubtedly stumble upon many roadblocks, ones that you shouldn’t have to face if you learned stuff the correct way. And not to mention, if even just a bit of time passes, you’ll forget a lot of stuff—all of which you have to re-learn, and which will take a whole lot longer than it would if you already mastered the fundamentals.

In case it wasn’t obvious.

I’m a big fundamentals guy. I’m big on principles, strategies, and mastering the simple stuff.

And it’s exactly the same when it comes to what I teach in my courses.

Such as my Abundant-Client System, where I don’t go in fancy appointment setting funnels or deal with sales teams, VAs, elaborate pitches and lots and lots of sales calls.

No, the opposite.

I teach the mere fundamentals, how to master and use the simple things to get you the most results (aka, to get you the best and most amount of clients while having to do the least amount of work possible).

Added onto that.

You only need to do it right a few times and you’ll never forget, nor have to revisit or relearn how the principles work.

Anyway, check it out here if you’d like to learn more: https://alexvandromme.gumroad.com/l/clients

Yesterday I wrote an email covering 25 reasons why people aren’t growing and earning more.

It got a lot of responses and praise, as well as some other comical answers.

One of those was an email by Carlo who wrote in to tell me he was disappointed because I hadn’t mentioned the most important 26th reason: “You’re not eating enough bananas.”

And credits to him.

He’s absolutely right.

But that also made me wonder how many other reasons I left out for the simple sake of keeping it to 25 reasons.

Soon after I thought of a whole bunch more. But no worries. I won’t send the exact type of email again (not so soon at least).

There was, however, one reason in particular that I found so important and so valuable that I couldn’t wait to share it with you.

Want to know what it was?

Another reason (let’s call it the 27th) that you might not be growing or earning more than you are right now is that you’re being limited by your time.

I see so many people—especially coaches and freelancers—who are capped by the amount of clients they can take on and don’t have any other income source. Yet there’s a whole untapped market of people who are eager to hand you their hard-earned money if you would just give them something.

Now, that something doesn’t have to be your time. And frankly, it shouldn’t. You should protect your time at all costs. It’s way too valuable to just hand it out to everyone just like that.

No, I’m talking about higher-leverage offers.

More specifically, digital products.

You build them once, you get paid forever. No extra costs, no extra time investment.

You get paid for doing nothing at all, so you’re happy.

And people can get relatively inexpensive (as compared to your main offer) help and assistance from you(r product), so they’re happy.

Everyone’s happy.

Now, if that tickles your fancy and you don’t yet have a product that’s selling consistently, then check out Product Creation Made Easy where I’ll teach you step-by-step my entire process for ideating, creating, and even launching profitable products (in 21 days or less).

Check it out here: https://alexvandromme.gumroad.com/l/product

1. You skip the foundations

2. You play by the rules

3. You’re not building your list

4. You keep getting distracted

5. You’re not making an offer daily

6. You don’t have the right systems in place

7. You’re saying ‘yes’ more than you’re saying ‘no’

8. You blindly copy other people’s methods and frameworks

9. You’ve put all your eggs in one basket you don’t even own (social media)

10. You rather learn the new and shiny tactics than do the obvious thing

11. You’re not selling what people are buying

12. You’re trying to get a yes instead of a no

13. You’re not taking enough responsibility

14. You’re too focused on creating “value!”

15. You’re sharing everything you know

16. As well as giving it away for free

17. You’re underpricing yourself

18. You’re not talking to your customers

19. You’re afraid to offend people

20. You’re also afraid to stand out

21. You’re not writing (enough)

22. You allow everyone to buy from you

23. You’re playing it safe

24. You’re not having fun

25. And lastly, you’re boring

Those are some of the biggest tips (and painful lessons) I’ve learned in recent months.

And if you want to hear more of these, then be sure to check out my LinkedIn where I post the occasional golden nuggets of wisdom and share the progress and discoveries I make along the way.

Here’s the link: https://www.linkedin.com/in/alexvandromme/

Here’s something new I learned:

It’s something Gary Bencivenga, often referred to as the world’s greatest living copywriter, used in his own copy and which he taught to all of his students who paid thousands upon thousands of dollars to study under the great Gary Bencivenga.

And it’s one of those little details that’s perfectly applicable to almost everything you do—even if you don’t write copy (or think you don’t write copy).

More importantly.

It’s one of the best tips someone could ever give you regarding email marketing.

With this tip you’ll guarantee never to bore your audience, to make sure they’re coming back every single day, eager to know what you’ll be writing about this time—without even having seen your subject line or you having to tease your next emails—and people will have that same eagerness to buy almost all of the products and services you offer.

Simply said.

It’s powerful.

But alright enough teasing.

The lesson in question?

===

(paraphrased)

Whenever you’re writing, ask yourself, “Is this new”? Has my reader already heard this before?” If so, don’t bother. Always share something new. Something your reader has never heard before. That’s how you keep them coming back.

===

So there you have it.

Make sure everything you write is new. It doesn’t have to be a new revelation, a brand-new idea, or some new product you’ve only recently invented.

But approach it from a new angle, make a new connection, or talk about an old solution or an old problem in a new way.

Whatever you do, make sure it’s new.

Speaking of news.

I’ll be test-running out a new service.

More specifically, I’m offering people the opportunity to hire me to write their emails. Whether it’s creating a new welcome sequence, a post-purchase product sequence (even ones up to 90 days), writing promotional emails (think launches, affiliate promotions, coaching spots, workshops, and more), or simply writing your weekly/daily emails.

A simple done-for-you write your emails & grow your list type of offer.

I don’t have any specifics yet, as I said, I’m still test-running this idea and playing around with it. That said, while it obviously won’t be free, I won’t charge expensive prices just yet.

I also don’t plan to take on many clients, only a few at once.

So if you’d like me to write emails for you, then hit me up by replying to this email. Tell me a bit about what you do, what kind of list you have (or want to build) and we’ll talk a bit to figure out whether we’d be a good fit to start working together.

Simply reply and I’ll get back to you right away.