Product Creation Made Easy

My love-hate relationship with social media

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Once in a while, I’ll enter this period where I’ll write up some social media post guiding people to join my email list.

This, however, never lasts long.

Sometimes I’ll do it for 2-3 days. Sometimes I’ll keep it up for a few weeks. But eventually, I’ll disappear from the platform, without any notice. Only to pop up, unannounced and as if nothing happened, a short while later.

And it’s not because I can’t stay disciplined enough to keep it going. In fact, I used to write 5 post a day on Twitter for over a year, without missing a single day. That’s how I got started with all of this.

So it’s not that.

Simply said. I just got tired of playing the social media game and how fake and unfulfilling it is (ask anyone in the social media business who’s making real money—it’s shallow, its repetitive, it’s boring).

That’s just how it goes when social media is only good for top-of-funnel content (aka, aimed at the 95% of the population who are beginners in your market).

And it’s the same for the consumers as well.

Eventually that social media content gets boring—especially once you’ve read the same 10 beginner lessons a hundred times over and over again.

So for the entirety of 2024, I’ve been working on making my business work without requiring leads from social media—it helps a bit here and there, that’s why I write the occasional post, but I don’t rely on it.

How have I been doing this, you ask?

Many different ways. But one of them is through paid advertising—an incredible alternative source of guaranteed (and often high-quality) traffic that’s easily customizable to whatever you require.

It’s easy to keep going as well.

Far more rewarding and less shallow than social media content creation, at least.

Coincidentally, I’m also working on a new product that’ll teach my paid advertising framework so you can rely on a more stable and higher-quality form of traffic generation that, once you get it going, requires dramatically less time investment than anything else out there.

But that won’t be for now just yet.

In the meantime, if you already have traffic, but you don’t have a great product or service to do something worthwhile (aka, get paid) with that traffic, then I’d highly suggest you check out Product Creation Made Easy.

It ain’t cheap, but it’s damn worth it and you might find it to be just what you need.

Check it out here: https://alexvandromme.com/product


What does it mean for something to be “fun”?

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For the past week, I’ve been back on track, writing more than I have been in quite a while.

More specifically, I’ve been working on what will most likely become a physical book, with the preliminary placeholder title of “How to Make Writing Fun, Simple, and Enjoyable (while writing faster than ever before)”.

It’s been a lot of fun, so far (meta, right?).

But the whole premise got me thinking: What does it mean for something to be considered “fun”?

For starters, and contrary to popular belief, if something’s “easy” (that is, entirely without a lack of challenge), then I’ve got it on good authority it ain’t going to be a “fun” experience. There’s simply nothing LESS FUN than boring activities.

This is what many of these “I want to sit on a beach and drink pina coladas all day” types of people miss.

They only say such stuff because they currently aren’t capable of doing so (as humans we tend to want the things we cannot have—such is the cruel way of life). In fact, if they could, chances are they wouldn’t even want to. Maybe you’d enjoy it for a day or two, sure. But after three, four, let alone a full week, you’d be entirely sick of it and you’d crave for some challenge, some excitement in your life, something to dedicate yourself to and actually work on achieving something worthwhile and meaningful (what’s considered meaningful differs from person to person).

But what does this have to do with writing?

You see, if I could hand you a cheat sheet with the exact steps to take, the exact actions to make, and the exact buttons to press (such a cheat sheet doesn’t exist, but let’s assume it does), then writing for you would be the most boring task you could think of.

It’d be monotonous, repetitive, factory-like work which, no matter how much results or how good of an outcome would come of it, none of it would bring you fun, much less true joy.

So, if making the practice “easy” doesn’t do the trick, then what will?

Well, that’s what I’ve been thinking about—intensely. And I finally figured it out.

See, everything that’s fun can be boiled down to 2 ingredients.

And once you know these two it’s easy to inject them into almost every single activity you do (making it so you can turn almost any activity or experience into one that’s as fun as it can get).

Imagine how much more work you’d get done if what you were doing! You wouldn’t even consider it “work” anymore at that point.

So what are those two ingredients?

Well, to figure that out you’ll have to buy my book when it releases.

Until then, why don’t you check out Product Creation Made Easy? I’m using almost the exact same method I teach in there to write (and eventually launch or publish) the book. I say almost, because as with anything, there’s always room for adaptation and improvisation—which I show you how to do in the course as well.

Anyway.

Check it out here: https://alexvandromme.com/product


This 5-star testimonial inspired a rant about product creation

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Once upon a time, I received the following email from a long-time reader who got his hands on my Product Creation Made Easy framework (and who prefers not to share his full name):

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I have a couple more items to go but just wanted to let you know that I've had a number of 'a-ha!' moments.

Favorites include: Prevalidation and minimal viable product and ideation.

Another thing that I personally appreciate is that it's not spread out in 50 modules. This hits the important things and gets me started – great for busy folks like me.

So far – easy 5 star product.

===

I’m partly sharing this to boost my ego and tell you about my confirmed 5-star-worthy product and how it helps people create profitable digital products in 21 days or less from start to finish—that is, from ideation, all the way to launch and beyond.

But that’s not all.

More importantly, I’m sharing this to show the importance of knowing who your customers are. In my case, that’s, more often than not, busy folk working a job, taking care of their kids or other family members, while using almost all of their remaining hours to work on their creative passions and build something that’s uniquely theirs.

More.

Whether you’re writing a book, recording an album, working on a video game, running a fitness business, tending to your garden, improving your cake-baking skills, or getting your digital marketing agency up and running (all of which are real examples of people I spoke with on my list)… When creating a product, any type of product, a written digital course, a mentorship program, poetry, a card game, or a limited-time small-scale rollercoaster experience in your backyard, when creating such a product, all the principles are—and will always remain—the same.

Now, some guru’s or experts you follow might not like to say or hear this.

But that’s only so they can feed (and sell) you the same crap over and over again by disguising it as somehow “being different” or “only working in this market”.

Which is nothing more than a pile of crap.

Everything inside Product Creation Made Easy is as evergreen as it gets. It’s always been useful, it will always remain useful, and it’s as applicable in your market as it is in the next guy’s.

The only downside?

There’s no hand-holding or spoon-feeding.

I give you the tools, the reasoning, the examples, and the know-how to create your next (or even your first) profitable digital product in 21 days or less. But I can’t create it for you. That’s something you’ll have to do yourself.

It’s as they say, you can bring a horse to water but you can't make it drink.

Anyway.

Here’s the water, go and drink some: https://alexvandromme.com/product


It ain’t about what you’ve got to offer.

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Instead, more often than not, it’s about how you paint that offer.

Sure I could tell you about how I’ve got a 12-module course that’ll teach you the ins and outs of product creation, without any of the laborious and time-consuming task of doing interviews, surveys, or any of the nonsense ‘market research’ methods.

I could go on and on about how every module is written with simplicity and clarity as the main focus. And how it takes less than 3 hours to go through while covering all three different phases of developing and selling a new product (I.e., ideation, creation, and launching) without leaving not a single important detail behind—yet still making it so easy even a 10-year-old could do it.

I could say that.

But would that be as impactful as telling a story about how almost everyone who went through my course, no matter their skill level, whether they were a course creation master, or had no prior experience creating any kind of content whatsoever—let alone having written even a single article anywhere—and applied my teachings told me how much they learned from the course… and more importantly… how fast and easily they made back their initial investment ten times over.

I’ll take my chances and say that way of saying it would have a bigger impact.

Anyway, while we’re on the topic.

Why don’t you check out my Product Creation Made Easy framework out?

Click this link for more information: https://alexvandromme.com/product


How to turn every flaw into a strength

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Every product has flaws.

So does every service, every piece of content, every work of art, every person, every institution, and everything you see all around you has flaws. There’s nothing exempt from this rule.

But that doesn’t mean everything is bad.

In fact, it’s the contrary. It’s those flaws that give meaning and value to everything you use and consume. Perfection is another word for meaningless.

The things in life that don’t have flaws, don’t upset some group of people, or don’t work or function exactly as some group of people would hope, those are all meaningless and have nothing to offer.

People differ by nature.

Everyone has different needs and requirements, different interests and passions, different tastes as well as dislikes. Something that’s perfect for everyone, by definition, has to be so bland, so generic, so stripped of everything that gives it meaning, that it becomes all but useless, obsolete, and devoid of meaning.

Give me one valuable product, one great work of art, one anything really that does everything perfectly for everyone all around the world.

But let’s get back to why I’m yapping on about this.

What I wanted to make clear is that whatever it is you’re creating, it has to have a flaw.

And wherever there’s a flaw, there’s an opportunity.

More precisely, there’s an opportunity to highlight, not belittle, but highlight, maybe even exaggerate, your flaw. Talk about all of the flaws you can find about your product, then talk about why your creation has that flaw, what that flaw allows it to do or why it needs to have that certain flaw for it to work as you intended to do.

Every flaw gives meaning to a creation.

Highlighting the flaw turns it into a strength for the right group of people your creation is made for while automatically disqualifying and repelling everyone it doesn’t benefit (which would’ve been awful customers to deal with anyway).

A high-powered industrial vacuum cleaner will make a lot of noise—that’s considered a flaw. So highlight how much noise it makes by clarifying the noise is exactly because of the extremely high suction capability the vacuum cleaner has (something your ideal customer wants).

On the other hand.

A compact vacuum cleaner made for at-home use will obviously be a lot less powerful because it has to be a lot smaller, and more compact, maybe even with a pretty design, to fit in with the interior or be easy to hide away in a closet or a shelf. Highlighting the flaw of it being less powerful than an industrial one by explaining how a less powerful one allows it to be as small as possible while also being completely silent during its use.

Now, you might find this to be a stupid example, but either way you get the point.

Highlighting your flaws and turning them into sales angles is an extremely powerful copywriting tool that could singlehandedly ‘disarm’ your, oftentimes wary, customer from most (if not all) his objections—or at the least it won’t cause your customer to dismiss your product if he has to learn about your product’s flaws on his own without your explanation as to why that’s the case.

Anyway.

If you’d like to learn more about how to talk about, promote, and sell a great product (or even how to create one) then you might want to check out my Product Creation Made Easy framework.

It definitely ain’t cheap, but that gives you an indication of how high of a quality you can expect from it.

The product wouldn’t have been nearly as good, nor would I have been able to create a high-quality one, if it hadn’t supplied me with the resources I needed to support myself while I kept working on it to make it as good as it could humanly be.

Not to mention the amount of praise and kind words I get from people who bought the product at the current price.

Anyway.

Enough time talking.

Check out Product Creation Made Easy here: https://alexvandromme.com/product

 


My butt ugly website filled in a sea of beauty

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You may (or may not) have seen my website already.

More specifically, the blog part where I upload most of my emails to get some (even though it’s not a lot) organic traffic, but mostly to have proof of work and build credibility with new people coming across my website, all with one single purpose—to grow my email list.

Anyway.

I specifically mention the blog part because by all standards, my blog looks incredibly old and ugly. If you didn’t know better you might think this is a remnant of some ‘90s blog which never got taken down.

Just look at it.

A white header, a blocky bright red navigation menu, an entirely black background, and every post is black text in an annoyingly yellow column outlined by a glowing white border. Needless to say…

My blog isn’t going to win a beauty contest anytime soon.

But this is done by design.

You load up the blog/website and it’s just different. Almost like entering a whole new world. It catches your attention. There’s something special to it… you can’t quite put your finger on what it is that makes it so enticing… after all, it really shouldn’t be.

But it is.

It just works.

And it’s done deliberately.

Nowadays everyone has to be beautifully designed and pleasing to the eye. Now, I don’t know who said it originally, but someone a lot smarter than me came to the realization that “in a beautiful world, the ugly stands out”.

And so it is in marketing.

So the next time you create something, anything, no matter what it is, maybe try switching it up. See how ugly you can make it.

Maybe it”ll stand out. Maybe it won’t.

Either way, you’ll undoubtedly learn something new in the process.

Anyway.

Speaking of creating something new. If you’re interested in ideating, creating, and launching a profitable digital product in 21 days or less then you might want to check out Product Creation Made Easy, which teaches you my entire product creation framework.

Check it out here: https://alexvandromme.com/product


The final form of every enjoyable, simple, and freedom-focused business

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Yesterday I promoted my clarity/consulting calls.

At first, I was hesitant to do this—which is ironic because that’s how I first got started building this business, as a consultant.

The thing is, I’ve since grown.

I adapted my business to better suit my needs, likes, and wants, while keeping it valuable, interesting, and (where possible) optimal for you and everyone else who benefits from my products and services.

During that process, I’ve come to learn a couple of things.

One of those being: I don’t enjoy building a consulting business. I do offer such calls once in a while, but I never (not anymore at least) take on long-term clients, let alone advertise a long-term coaching program.

Those don’t do it for me.

They’re a massive time-suck, they limit your ceiling, and lastly, but not least importantly, I don’t enjoy doing them—which is one of the main business pillars I base every decision on.

I’ve come to learn that productizing your business, aka turning your knowledge, experience, and everything service-related you provided into products, especially digital ones you can reproduce and sell infinitely without any time or resource investments.

You build it once and sell it twice so to say.

This is the true way to scale your business, alongside your freedom (and your enjoyment as well if you keep it simple, which is always the most optimal way to function).

I made ok money back when I focused on consulting.

But it wasn’t until I focused all of my efforts on building my email list and productizing my experience that everything truly started to pick up pace and I was finally heading in the right direction.

Now, I’m not saying to do a full 180 and turn your coaching business, your agency, your freelance service business, or whatever you have into a 100% productized business.

But it’s definitely something you might consider to slowly start doing.

None of this happens overnight.

All that’s to say.

There’s no arguing that taking this approach, productizing your service-based business, is the optimal long-term move, and you’ll ultimately be very glad you made that choice.

And if you’d like to get started ideating, building, and profitably launching digital products in a way that makes it effortless, efficient, easy, and faster than anything you’ve ever seen.

Then definitely check out Product Creation Made Easy.

Click here to read more about it: https://alexvandromme.com/pcme


Look at product creation through a different lens

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Look at this email I received some days ago from a long-time reader (who I forgot to ask if I could name him):

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…

I also had this realization about games after taking your "Product Creation Made Easy" course. 

I was in a weird space and was trying to make products to help game devs. Thinking of a product to make, light research and ponder their usefulness. You know the "classic" process.

Then, after taking your course, it "clicked" in my brain that products could be ______ and that's what I should be doing. That makes a whole lot of sense because that's the essence of prototyping and getting feedback. I hadn't thought about seeing a game through that "lens" before.

===

Truth be told, there’s a lot of uncertainty out there about how products should be created, positioned, and marketed.

It doesn’t help that every nutjob with access to social media thinks of himself as an expert without so much as having created a product, much less sold any. They hear advice from other people (who likely haven’t got the slightest clue themselves) only to parrot the exact advice and try to grow some authority by spreading the same misinformation.

This process repeats for dozens, hundreds, if not thousands of people.

Until they’re at a point where everyone repeating the same (untested) advice. And who then, would doubt what they’re saying? Surely everyone can’t be wrong?

Spoiler: they probably are.

If the majority is correct. Then why aren’t the majority of people successful?

Funny how that works huh?

Anyway.

That’s the reason why I only ever teach & talk about stuff I’ve personally experienced. Things I’ve been working on, for months, sometimes years, to the point where I have a backlog of trials, errors, and successes to show.

Which is also why so many people experience moments of insight or get “ah-ha!” moments when they go through my products.

It’s because I focus on the intricacies of how things work.

I show people the bigger picture. I talk about the errors in the “standard” path everyone seems to love so much and what to do instead—and everything is backed up and proven by examples or personal experience.

This email is an important product creation lesson on it’s own.

But if you’d like to learn a lot more and get a similar “click” in your brain as the reader who wrote me the above message, then check out Product Creation Made Easy and discover the true tried & tested way to ideate, create, and launch profitable digital products in 21 days or less.

Check it out here: https://alexvandromme.gumroad.com/l/product


Music composition, game design, and business

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For the past few days, I’ve been busy learning game development (again) and creating music to go alongside it.

It’s been incredibly fun, exciting, and especially rewarding.

I don’t know exactly what it is, but every type of creative work is always extremely rewarding, no matter how slow your progress might be. Going from a few consecutive notes that sound nice to a well-crafted chorus with multiple instruments or going from a pixel on your screen to a moving character (both of which are only small parts of the final deliverable) gives you so much motivation to keep going.

It’s one of those few types of work where progress can actually be seen (and felt) no matter how insignificant it may seem.

Part of why I’m doing this is because I just genuinely enjoy doing so.

Another part is to develop the skills to build out my own universe of the novel I’m writing, bit by bit, in different media, and creating the entire feel of it myself, from the storyline to the character art, to the music, video game adaptations, cinematics, and much, much more.

All of which will boost my email game (and business) as well.

But this whole process reminded me of something important.

The more progress you see yourself making in the early stages, the faster (and better) your results will be. Now this might just be anecdotal proof for me. But I’ve never seen this not to be the case for me, or anyone else for that matter.

Working on something for months on end, without seeing any actual progress to be proud of is demoralizing for everyone and almost never helps to make a well-put-together final deliverable.

Which brings me to Product Creation Made Easy.

In it I teach my simple PCME framework that shows you how to create a product from start to finish, with a big emphasis on getting actual results early on, so you can see (and feel) the progress you’re making—helping you deliver a better end results and keeping you motivated throughout the whole process.

Check it out here to learn more about it: https://alexvandromme.com/pcme


The story of my first product launch

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Back in May last year, I “launched” my first paid product.

I say “launch” because it wasn’t as much of a launch as it was me saying “Hey guys, come and give me your money for this thing now”.

Seriously.

I’d been having a lot of success at the time with my Content Creator’s Toolkit, as I called it. Which was a free Notion product I made where I gathered up all the books, courses, articles, threads, tools, and other resources I used to educate myself on a wide array of topics over the past few months.

All topics relating to building my own creator business of course.

I did the occasional giveaway with the product and it would get a crazy amount of responses time and time again.

It got to a point where so many people were telling me how this toolkit should have been a paid resource, some of whom even donated me $20 to show their support.

After a while some friends of mine convinced me to actually turn it into a paid product.

But it didn’t feel right to suddenly slap a price on it.

So I reworked it, updated it, and tried to make it as good as possible—adding even more stuff, refining the look and feel of it, and generally building something I was proud of at the time.

I also whipped up a quick and dirty sales page to make it even more enticing.

All seemed good so far.

But that’s where I messed up.

I simply slapped a price on it ($22) and told people “hey btw, this thing is now available for purchase. It’s new and exciting, check it out”…which I told them once.

Just once.

The result?

Zero sales.

None. Nada. Not even a banana’s worth.

I didn’t promote it. I didn’t validate it. I wasn’t even that excited about it anymore just a few days later.

Even more.

I completely stopped paying attention to it and it got maybe 1 sale since then because of someone who bought all of my stuff after having gotten a single product he liked so much.

Needless to say.

My first “launch” didn’t go well.

Luckily I didn’t stop there. I kept trying out new methods and new strategies to create better products, faster, and actually getting paid—even as fast as just under 14 days.

Don’t give up just because things don’t start out as well as you hoped.

It’ll get better.

Trust me.

WIth that said. If you want to speed up your progress and discover how to actually ideate, create, and launch a profitable digital product (all in 21 days or less) then check out Product Creation Made Easy.

Click the link here to learn more: https://alexvandromme.com/pcme