Alex’s Marketing Adventures

How important are big ideas, truly?

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Once upon a time the great, late David Ogilvy wrote:

“It takes a big idea to attract the attention of consumers… Unless your advertising contains a big idea, it will pass like a ship in the night.”

And so it goes for a whole lot more than just your advertising. In fact, chances are, unless your product contains a big idea, it’ll be a pain in the proverbial to sell, let alone sell to a cold audience who’s never heard of you before.

Sure, some products can sell without a big idea. But those usually die off extremely quickly. You also won’t find many such products in many markets. You might have a shot in some unsaturated markets here or there, but for the most part you’re out of luck.

Not having a big idea in your product, service, marketing, advertising, or anything else means you’re either competing on mechanism, brand recognition, or, worst of all, price.

This whole lesson is something I’ve only begon to truly understand in the past couple of months.

I’ve heard about big ideas before then. People had told me how important they are. I acted as if I knew what they were talking about—I even acted as if I made all of my products with big ideas in mind…

But truth be told, I didn’t know jack shit.

It’s a giant concept that takes a whole lot of personal experience and skin in the game to truly comprehend just how important it is.

For one, what makes a big idea “BIG”? And where do they come from? Do you just come up with them or do you have to find them somewhere? Can you turn a regular idea into a “big idea”? How can you truly test, with real life feedback from your target audience, whether your big idea is actually good? And what do you do once you’ve finally found a big idea?

There are so many once you take the time to dig deeper and truly look into it. But luckily for you, I’ve already done most of the heavy lifting in getting to the bottom of it.

More.

I’ve dedicated the entire first issue of my new monthly newsletter, Alex’s Marketing Adventures to the topic of Big Ideas.

I give you all of the information you need to know. All that’s left to do for you is to make sure you’re subscribed to my Marketing Adventures before the deadline, which is tomorrow the 31st at midnight CET, then read the issue I’ll send straight to your inbox the next day.

Go here for more information about my Marketing Adventures: https://alexvandromme.com/adventures/


My fantastic marketing adventures and where to find them

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Yesterday I teased about a new offer I brought to life…

A unique way to write truly in-depth about different topics I find extremely interesting—a way that’s incredibly valuable and highly entertaining. Something I’ve been wanting to do for quite a while now already, but never really started with.

In a way this goes back to my roots. To the time when I still wrote weekly emails (for those who’ve been around long enough to remember).

What a wildly different time that was…

In a way, this new offer is also a completely different beast than those weekly emails. Sure, I did some research for those weekly emails. But never really that much. Those were mostly stuff I thought about on the spot, something I felt like writing about regardless of what I was currently doing. And something that, more often than not, I could write in just one go.

Not so much for this current offer.

It’s wildly more in-depth and easily 10–15 times longer while being better writing with less fluff because I 1) take my time writing, revising, and improving this new offer and 2) because I’ve become a better writer overall in the last 2 years.

The offer in question?

Something I like to call Alex’s Marketing Adventures because that’s main theme. Thoroughly sharing what I learn on all of my adventures (and believe me, they’re real adventures), which mostly have to do with marketing in some way or another.

More precisely, Alex’s Marketing Adventures is an entirely digital monthly newsletter, delivered directly to your inbox every 1st of the month, but with a slightly different structure and premise to it.

The crux?

At the end of every month, I’ll look back at what I spend most of my time doing, researching, and learning about and that’ll be the topic of the Marketing Adventure of the month.

And the very first issue—which I’ll send out in just three days and for which the deadline to join is March 31st at midnight CET, that’s in 2 days—is all about “Fantastic Big Ideas and Where to Find Them”.

But more about that and what you can expect from that first issue in tomorrow’s email.

For now, if you’d like to learn more about Alex’s Marketing Adventures and decide whether it’s something you might be interested in (before the deadline in 2 days to get the first issue), then I’d highly suggest you check it out now.

Here’s the link to learn more: https://alexvandromme.com/adventures/


It’s about damn time

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For quite a while now, I’ve been looking into different possibilities of how to write truly long, detailed, and extremely in-depth about all kinds of topics I’m extremely interested and excited about in a way that’s both incredibly valuable and highly entertaining.

I thought about starting to write long-form articles and posting them on my website. That could work. It might even improve my SEO a bit and get me some tractions from Google, helping me passively grow my list that way.

But it just didn’t feel right… I might still do this, but not yet.

And sure, I could make new courses about everything, but a course doesn’t always scratch the same itch. A course isn’t as timely or personal as I’d like some of my writing to be.

So I thought of something else.

Something I’m incredibly excited for. Something I should’ve started a long time ago, in fact. And something I’ll share a lot more details about in the following days.

But for now, while there’s still a surprise factor to it, check out what I’m talking about right here: https://alexvandromme.com/adventures/