I used to be a die-hard gamer.
Grinding 8–12 hours a day, no problem. RPGs, shooters, MOBAs, all of them.
I still like to hop on a game now and then to relax, but nowhere near as often as I once used to. I’m also not up-to-date anymore about the latest releases, dramas, or just the general gist of what’s going on in the gaming community.
Except for 1 exception right now.
I just so happened to have caught a few videos about Baldur’s Gate 3 in my YouTube recommended tab. The Steam store page reads “Baldur’s Gate 3 is a story-rich, party-based RPG set in the universe of Dungeons & Dragons, where your choices shape a tale of fellowship and betrayal, survival and sacrifice, and the lure of absolute power”
See, that’s my type of game. I absolutely love the sound of that. I’ve seen the trailers and some gameplay footage. And you know, maybe I’d even buy it to have some good fun with a couple of friends of mine.
The thing is. Most of the gaming community is absolutely loving it as well. It just released a week ago, and it’s on everyone’s mind. You literally can’t escape it.
It’s a high-quality game, looks beautiful, has lots of content, no micro-transaction, and it’s everything RPG fans would want.
But there’s drama. A lot of it, obviously.
Other developers are attacking the game. Hard.
Turns out Larian Studios, the developers of Baldur’s Gate 3 (BG3), are “overdelivering” and have created too good of a game. Many studios and developers argue that BG3 is “too good” and now “consumers will expect this level of quality from other games as well”. Read that again.
The developers of this game are literally being attacked by other developers for building something good.
Those other developers are now crying about how the industry standard has gone up and their shitty games won’t sell anymore.
Now, you might think this is hilarious, which it is. And that the gaming industry is broken because studios have been creating shitty, low-quality, barely functioning games, and selling them for outrageous prices, without any regard for the customer.
But it’s not just the gaming industry. This is what’s going on almost everywhere.
Most (consumer-focused) businesses around the world are delivering the bare minimum they need to deliver to keep customer expectations low and make as much money as possible.
All it takes is one business to make the decision to “overdeliver” (read: build good shit) and you’ll almost take over the entire market.
This is the same exact reason why Alex Hormozi rose to popularity that quickly.
Fake business gurus and influencers filled the market of online business education, delivering the bare minimum to sell their shitty courses while raking in as much profit as they possibly could.
Then one guy came around and said, “Hey I know my shit, let me just give away my knowledge for free and ‘overdeliver’”, and what happened? He grew quicker and bigger than anyone could have ever imagined.
And here’s how you can do the same:
Look at the market you operate it. Don’t look at what others are doing. Look at what they aren’t doing, that you could do.
Start adding all those things others aren’t doing to your offer. And watch yourself get yelled at for overdelivering.
That being said.
Here’s my attempt at overdelivering with my offer of the day:
If you buy my Content Creator’s Toolkit before the deadline (Saturday, 10 pm CET/ 6 pm EDT), I’ll give you a module of my upcoming email course as a bonus.
You can choose between the following modules:
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How to launch your email list
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Writing the perfect welcome email
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6 methods to grow your email list
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Write subject lines that make people want to open your emails
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Keep your readers engaged with proper email spacing
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7 ways to make money with your email list
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Email copy fundamentals to write daily emails that get you sales consistently
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How often should you email your list — different email formats & frequencies
Here’s what you have to do:
1) Buy my Content Creator’s Toolkit, it doesn’t matter which package
2) Reply to this email with proof of your purchase and mention which module you’d like to receive
3) Do this before the deadline (Saturday, 10 pm CET/ 6 pm EDT) and I’ll send you the module of your choice as a bonus
Of course, if you’ve previously purchased the Toolkit, this applies to you as well. Simply reply and let me know which module you want.