He said the #1 problem people face when selling stuff is that they, as the creator, are too close to the product.
Apparently, according to him at least, people get emotional when selling all the time and that’s the biggest hurdle to their sales.
To which I responded, “I’m pretty sure the #1 problem is trying to sell dogshit”.
After all, we live in a world where everyone’s famous, yet nobody has any clue what they’re talking about.
The guy’s response?
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(paraphrased because I can’t be bothered to copy-paste it)
“While it’s definitely important that your offer has a certain degree of quality, most people actually end up ruining their chances by becoming perfectionists and obsessing over the quality, making sure everything is just right, infinitely delaying when they’ll end up launching their offer.
It’s much better to just put something together, get it out there, get feedback, and improve on the go.”
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First off, it reads like AI wrote it.
Secondly, his entire response is nothing more than a platitude you’d read on Twitter.
And thirdly, I’m very much a fan of rapidly creating products and implementing your ideas as fast as possible—can’t deny that.
But even I respect myself and my customers way too much to “just put something together and sell it”.
Sure you’ll get a few sales.
But once people realize you’re feeding them horseshit while they paid for caviar with edible gold, well, let’s just say they won’t be coming back anytime soon.
And as anyone with more than two brain cells in this industry knows, the back end (that includes repeat customers) is where you make the majority of your income.
So no.
Please don’t just create shit and try to sell it.
You can create high-quality offers (without becoming a perfectionist) while also doing it fast and efficiently.
In fact, that’s what my new product-building offer is all about.
I’m talking about a new one-on-one 3-week done-WITH-you service where I’ll help guide you every step of the way to ideate, create, and launch your new digital product. We’ll tackle the contents of your product, the positioning, and how you can best launch your course with all of the upsells, crossells, downsells, the whole shebang or as fancy as you want to make it, so you can have the most profitable product you could imagine.
The process is simple:
We’ll hop on three different calls, one per week for every stage of my Product Creation Made Easy framework. During these calls we’ll strategize every step of the process—together—and at the end of the call you’ll know exactly what to do and focus on for the upcoming week.
During the week you’ll have permanent access to me over text so no question goes unanswered and no mystery remains unsolved.
At the end of the three weeks, you’ll either have a finished (and launched) product or you’ll at least have your completed first draft including the launch strategy in case you’d rather take more time creating and optimizing what you have on your hands (this depends entirely on you—I'm ready to help you go all the way).
As for some practical information:
No, you don't need to have bought Product Creations Made Easy for this offer. But obviously, if you have, it would only make things easier for yourself.
The price to get in is $297 (or $197 if you own Product Creations Made Easy).
I’ll keep this extremely limited to only 3 spots
The deadline to get in is this Sunday at midnight CET.
Since it's a one-on-one, we'll schedule our calls at whatever date and time suits you.
I don’t have a sales page created. The only way for you to get in is to personally reply to this email and let me know you’re interested.
We’ll handle it from there.