Ascend 101

Lessons about building a one-person business, writing, and self-improvement

“Making money in the DMs is hard.”

You’ve probably heard this before. And let me tell you how wrong it is.

Making money in the DMs is by far the easiest and fastest way. It also has the highest success rate for me.

The problem, however, lies in the fact that most people lack a good process. They don’t know how to approach it.

Now, you might say “Well actually, isn’t it necessary to close people on a sales call?”

And yes, that’s partially true. But that’s only for the highest-priced services. (And why I have this framework to get them on a sales call.)

The beauty of this process, however, is that you can book 1-hr consultation calls or even multiple ones.

And at the end of these calls, after you’ve proven your skills, you can pitch a follow-up offer or long-term coaching contract.

Even if the prospect isn’t interested in long-term coaching. You didn’t leave empty-handed. (and neither did they)

So here’s my 7-step process to close consultation calls in the DMs. I talk more about how to use and adapt this system to your own business in my Abundant-Client System, which teaches you all about getting leads, qualifying your prospects, and landing clients consistently and effortlessly.

7-Step DM Script

Step 1) Find someone to DM

As with every framework. You need someone to DM.

I’m not suggesting you start cold DM’ing people. That, to me, is a waste of time.

No I’m saying you should 1) find people who’ve previously shown interest in your services or 2) direct people to DM you.

With the latter being the easiest of course.

If you want people to DM you first. Use the hand-raiser strategy. This can easily be done by adding something like this to the end of your tweet and/or emails:

“If you need personal help with [pain point], DM me “banana”."

This works better than having people book a call. It’s hard to get people to commit to something. Asking them to send a DM is low-effort and brings in more results.

Step 2) Opener

If they reached out to you, greet them with something like:

If you reached out to them, thank them for something they did. Whether it’s liking your latest thread, replying to a tweet you posted, or joining a space you hosted.

Then ask them how they’re doing and transition to asking about their situation like in the example above.

Step 3) Find their pains

You could ask them something like:

Sometimes it’s good to be straightforward. Otherwise, it’s not and they have no idea what’s currently holding them back. In those cases, you’ll have to play the detective and try to discover what’s actually going on.

Step 4) Find the easy goals

A wonderful way to continue is to ask what result they’d like to see in the next 30 days.

This gives you a target to help them achieve. People like quick solutions to problems they have.

So if you can help them really quickly, even with something small, they’ll trust you immediately.

Keep this in mind because this will be essential.

Step 5) Find the long-term goals

You can’t solely base your services on an easy fix.

Try to find out what their long-term goals are as well.

Ask them:

This will give you a better perspective of the prospect and allows you to understand them more clearly.

This is key to having them resonate with what you're saying and planning out your service in such a way they can’t possibly refuse.

Step 6) Pitch

It’s time. Time to sell.

Here’s an easy template to use to formulate your offer:

The purpose of the “We’ll go over…” sentence is to give a glimpse of how you’re going to solve their problems, as well as repeat what you’re going to solve.

Make sure you slightly alter the wording so it’s not obvious you’re saying the exact same thing twice.

This helps to reinforce the belief that you’ll actually help solve their problem.

After you send this message you simply wait for their reply.

Step 7) Close

In 90% of all cases, they’re going to be asking you about the price.

That’s good. It means they’re interested.

Even if they don’t ask you about the price. That’s no problem.

Simply send them the link to your booking page and mention how much it’s going to cost.

In almost all cases they’ll simply book a call and that’s that.

Most people don’t have price objections for 1-hr calls.

And that’s it.

If you’d like to learn more about getting leads, qualifying your prospects, and landing clients consistently and effortlessly, then be sure to check out my Abundant-Client System.

In it, I’ll show you my entire system, every single framework I use, and how to adapt it to your business, so you can get paid (with or without having to hop on sales calls).

P.S. Whenever you’re ready. Here’s how I can help you:

Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.
Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And get you there in the next 30–60 days.
Download all my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

And if you've got a moment, I'd love to hear what you thought of this edition of Ascend 101.

Send me a quick message – I reply to every email!