Ascend 101

Lessons about building a one-person business, writing, and self-improvement

Last week we looked at the theory behind what drives value in an offer.

I gave you some action steps to think about. But that was about it for practicality.

Today we’ll utilize a more hands-on approach in creating your Grand Slam Offer.

I’ll try to keep this one as short as possible as well.

This is a 4-minute read.

Creating Your Grand Slam Offer

By now you should know what the dream outcome of your customer is.

In case you missed last week’s, email click here.

This is important because that’s where our whole process starts.

Problems

Ask yourself, “Which obstacles is my prospect facing when trying to reach their goal?”

List out every single obstacle you can think of.

The more, the merrier. Every obstacle for your prospect is an opportunity for value.

Pro tip: Think about the four value drivers. Chances are every obstacle/limiting belief will revolve around their dream outcome, their likelihood of achievement, the necessary amount of effort & sacrifice, or the time needed to reach their goal.

Solutions

Now comes the fun part.

For every obstacle you’ve written down. Write a solution.

It’s not necessary to explain how you’re going to create that solution. But simply write what the solution should look like.

Example problem: “Creating daily content for my one-person business takes too much time.”

Example solution: “How to create content in less than 1 hour a week.”

Delivery Vehicles

This is the step where we’ll fill in our solutions.

Think about the previous example.

How to create content in less than 1 hour a week.

How can we create such a service/product?

There are lots of ways we can do this actually. Think about anything you could possibly do.

You don’t have to do it. But you could. List out as many ways as humanly possible.

Examples:

I create your content
I teach you how to combine & repurpose your old content for infinite idea generation
I give you access to my Notion content creation template to simplify your process.
I outsource your content creation to an external organization
I organize weekly group sessions where everyone brainstorms to make content together
I give you a pdf I made with 500 content creation prompts, questions, and templates to inspire you for your own content
…

As you can see there are lots of solutions.

Trim

If you followed every step of the way you now have a huge list of solutions (and how to fulfill them) for every single obstacle that your prospect might encounter.

Not all solutions are created equally though. So we’ll now take a look and trim the list.

We only want to keep the solutions that are high-value and low-cost to us.

While "I create your content” is a good solution. It’s not sustainable over the long term and will not allow you to expand your business. It’s a high-cost solution with low leverage.

Final Step

There we have it.

We have a list of obstacles. Completed with their solutions and the best way for us to solve them.

All we have to do now is bundle them all up together into one big offer.

Our Grand Slam Offer.

As an added cherry on top you could give your bundle a nice & sexy name.

Example: Content creation service → How anyone can create content, build an audience, and monetize all while still working your 9–5 ($2,497 value from saving 20 hours a week!

Next week

This time I’m interested to see what you want to read.

The past 2 emails have been about offer creation and I don’t want to overwhelm you with this one topic.

Beneath you’ll find a poll for 3 different topics that might be worth covering.

Let me know what you’d like to read most by clicking on one of these links!

Cheers,
Alex.

P.S.

If you’d like more help, I’ve got your back:

Book a 1:1 coaching call with me: We'll talk about how you can start building your one-person business and set you up for success in the long run.
Download all my products for FREE: Ranging from every resource I’ve ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

And if you've got a moment, I'd love to hear what you thought of this edition of Ascend 101.

Send me a quick message – I reply to every email!