The 3 biggest benefits of my building in public adventure

by

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

I launched my Abundant-Client System last month.

And it went great.

But I didn’t just do it like you would create and launch any old course. No no I did it build-in public style.

Here’s how that worked:

I first came up with an idea for a product I wanted to make. Then I immediately announced it, wrote a sales page for it, and gave people a chance to buy it.

Yes, even though there was no course yet—literally nothing.

For the next 2 weeks I kept promoting it non-stop. And after the two weeks were over, the course would be officially done and “launched”, resulting in a price increase—adding some urgency to the mix.

But enough about how it works.

Why did I decide to do this and more specifically, what are the benefits?

Well, here they are.

And trust me, by the end of the email you’ll want to do your own build-in public product launch.

1) Strict deadline

The first big benefit of building your product in this manner is the obvious deadline.

You’ve promised your audience that it’ll be ready by a certain date. On top of that, some people may have pre-bought your product already, further solidifying the deadline.

There’s no way around it anymore.

You have to get this project done on time. And that’s a big help, especially if you’re anything like me.

I’m very much an “I only function close to deadlines”-type of person.

So forcing myself to get some work done by building in public is one of the most profitable decisions I ever made.

And I’m certain it could be one of the most profitable decisions for you as well.

2) Immediate feedback

You’ll be getting immediate feedback on how much people value the product you’re building.

In fact, you’ve got multiple ways to gauge people’s interest.

First and foremost, you’ve got the sales themselves. If someone bought your product, then that’s a clear indication they’re interested in it.

But most people won’t buy it immediately.

Trust me, 80%+ of your sales will come from the last 2–3 days of your promotion—urgency is one hell of a drug.

So what else have you got?

Well, secondly you’ve got link clicks, the number of times people click the link to your sales page or landing page—or even how many people sign up to your waitlist if you’d rather go for the waitlist approach.

This isn’t a clear indication that they’ll buy.

But it is a sign that the promise of the product was at least interesting enough to your readers to make them curious enough to want to read more. To find out whether or not the product would actually be a good fit for them. Maybe even to find out how much the product costs, which is also a big indicator that your product is in demand—or at least the idea/promise is.

Lastly, you’ve got replies.

You’ll be getting replies, comments, and questions about the feedback.

Ranging from in-depth questions such as “Will X be covered?” or “How much will you talk about Y in your course?” to simple and personal ones such as “Is this product for me?”.

Now, these are huge.

Every person taking valuable and precious time to write you a question about your product clearly indicates interest in your product and a huge chance that they’ll buy.

Even more, as the rule on social media goes, if one person asks you a question, 100 are thinking it.

So if one person asks about a specific topic in your course, that’ll more than likely mean that a lot more people are interested in that specific topic.

You might have got a winner in your hands in that case.

3) Faster earning cycle

Everyone and their aunt’s nephews’ cat talks about how important speed is in business.

Yet nobody seems to think about this at all.

Let’s do an exercise. Imagine you wanted to create and launch a product. But you weren’t going to do it build-in-public style.

So let’s say you give yourself 2 weeks to create a product.

But you don’t have a deadline to stick to, after all, nobody knows you’re creating a product, so what’s the rush, right? Right. So you’ll end up procrastinating and doing more “busywork” than actual work. Which means that it’ll take you about double, or 4 weeks, to create your product.

But that’s not all, is there?

You still have to sell it and get paid.

So now it’s time to start talking about it, do a promotion, get people excited, and do an official launch.

Well, let’s say that this would take you another 2 weeks as well.

Altogether it took you 6 weeks to go from idea to getting paid.

Now imagine if you did it build in public style.

You’d have an idea. Set yourself a public deadline 2 weeks later. Immediately start talking about it, sending promotional emails, and having an option so people can buy it early, before the product is fully finished and ready to be used.

All the while you’re building it and improving it as you go with the feedback you’re getting and the ideas you’re gaining by working on the promotion at the same time.

2 weeks later you’ve got a fully finished product, the promotion is fully over, you’ve been paid, and you probably made a better product than in the first example.

That’s 3 times faster.

You could get paid 3 times as often as in the first example AND you’ll be left with better quality products that will only get better and keep on selling as time goes on.

The value truly is limitless.

I hope you recognize the value of the build-in-public product launch.

With that said, I’m thinking of putting together a LIVE in-depth training soon to talk more about the specifics of exactly how to do this. And I’ll personally guide you along the process of creating and selling your newly launched product.

This means that I’ll essentially help you get paid for years to come.

Reply back to let me know if this would be something that interests you.

Cheers.

P.S. Whenever you’re ready. Here’s how I can help you:

  1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

  2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And we’ll work on getting you there in the next 60–90 days.

  3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.