I deleted my entire 2,000 word email

I had this whole elaborate idea in mind to talk about some fancy content creation concepts I heard about recently.

So as with any idea, I started writing.

I ended up with an email that totaled just shy of 2,000 words. Everything was ready and set up to go. This email would be a real killer I thought.

Only…

I canceled it last minute.

You see, the concept was about something Steve Jobs called simple sophistication (long story short, keeping it simple without dumbing things down or sacrificing quality).

Yet my email was a perfect example of complex sophistication.

Seriously, there was a lot going on—TOO much going on, in fact.

So I decided to delete the whole thing and start fresh.

No worries, I’ll revisit the concept another time in the near future.

But for now, let this email be an example, a real one, to show the power of simplicity.

Talking about simplicity…

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