Let’s hear it from Seth Godin, who said it best in Purple Cow:
“The lesson is simple—boring always leads to failure. Boring is always the most risky strategy. Smart businesspeople realize this, and they work to minimize (but not eliminate) the risk from the process. They know that sometimes it’s not going to work, but they accept the fact that that’s okay.”
This is true in business, entertainment, dating, and life in general.
You might think you’re “playing it safe”. But, more likely than not, you’re actually doing the opposite—the safe route is often the one that looks most risky at first glance and vice versa.
Some examples:
Staying in that job you don’t like seems safer than quitting and starting your own business. But that leaves you with a guaranteed chance of failing to attain your goals (and suffer the consequences).
Not asking that person out seems safer than potentially getting rejected. Yet everyone knows remaining friends and hoping something will come out of it someday isn’t a viable strategy.
Offering the same thing as everyone else (because that’s what’s “hot right now”) seems the safe thing to do.
You should know how it goes by now…
But then again, your product will more likely than not fail, flop, and be an outright disaster because there’s too many competition. You're just like everybody else. Everybody is sick and tired of seeing the same offer time and time again from dozens, if not hundreds of people who all seem to be copying each other, destroying their reputation in the process, because nobody will take them seriously anymore.
And why should people take you seriously?
After all, you’re just another copycat.
No.
Ultimately, the safest strategy is to take risks. Go try something new. Create something different. Do something you realize might not work out. Give it a chance and see what happens.
And if it doesn’t work out?
Well, then try again.
One success is all you need to more than make up for the dozens of failures you made in the past. That’s the nature of success.
And all in all?
Looking at it with a long-term vision, that’s clearly the least risky approach (and quite possibly also the only approach) there is.
With that said.
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Because after all, the faster you can pump out products, the more you’ll create in a short time, the higher the chances are you’ll succeed (and you will succeed if you use this approach).
Enough said.
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