A few days ago, while on a 3-hour-long walk, I picked up a useful lesson from an old Ben Settle podcast recording I was listening to.
I don’t remember the context of what he was talking about anymore, but here’s the gist of it.
First of all, you want to be mailing daily, of course. But even more than that, you want to train your readers to check your emails every single day. It doesn’t matter how often they check someone else’s emails—as long as they just read yours every day.
The worst thing people could do is collect 30-something mails of yours, let them collect some dust, and leave them unopened in their inbox, only to read them all at once—essentially batching your emails into a monthly ritual.
This is the opposite of what you want.
For one, it defeats the purpose of daily emails. You’re not building a true connection with your readers. They don’t feel as if you’re close to them, much less there for them to help them if they need it.
A lot of this gets solved by simply writing fun, entertaining, and valuable emails.
Simply not being boring will discourage people from letting your emails remain unopened for weeks.
But there’s another useful “trick” you can do once in a while to mentally prime or even “train” your audience to check your emails every day. And that’s to occasionally, unannounced, and without a fixed schedule, do a short-lasting promo.
This could be a 3-day promotion or even a 24-hour one.
Whatever your heart desires.
Those who check your emails regularly get rewarded, and those who don’t learn that it pays to check your emails regularly—and chances are they’ll start doing so in the future.
Another thing I’ve also learned somewhere along the way is that if you want to send a message, teach a valuable lesson, or make something memorable, then it pays to go all out, guns blazing, really take it overboard, and turn it into a real spectacle.
With that said.
I’m doing a crazy 24-hour promotion, the likes of which I’ve never done before, and probably never will ever again, starting from the time this email goes out and ending when tomorrow’s email gets sent (that’ll be 3.30 pm CET).
So what’s this crazy promotion?
Well, for the next 24 hours, booking a clarity call with me, which normally costs $500/hr, will instead be available for the low, low price of a mere $200. That’s a $300 or a 60% discount!
I’ve had many people who paid double (or more) the price of what I’ll be asking for the next 24 hours and nobody has ever left unsatisfied, unhappy, or without a clear idea of what to do next.
If anything, I’ve had people telling me that my clarity calls should be a lot more expensive and that the time they spent with me made them well over thousands of dollars, sometimes even within just a few days of our call.
Anyway.
Book your clarity call now before you regret not taking this chance—that’s assuming you check my emails every day. If not, well, you know what to do from now on.
Make sure it clearly says $200 on the booking page. If it says $500 instead, that means the 24 hours are up and you missed the promotion.
But let’s not waste any more time.
Here’s the link to book your clarity call within the next 24 hours: https://alexvandromme.com/clarity