For the past few days I’ve been working on a new flagship offer.
More specifically, an email course teaching the fundamentals of my entire email framework, strategy, and philosophy. It’ll be a standalone and one that’s aimed to get everyone up to speed on how I do (email) business. As well as allow you to build your email-powered business yourself.
As I mentioned last month, I’ve taken Email Extraordinaire down to rework and blow new life into that course—which will become the high-level & advanced course you can (if you want to, it’s not necessary) take to level up your email game even more.
Most people will have more than plenty with just the new and first-level email product I’ll be releasing soon.
Why am I doing it like this?
Simply said, it pays to have one main offer—the flagship offer—which you spend 80% of your time on to sell.
But that’s not all.
The flagship offer also serves as an introductory offer to explain everything else you have for sale. In fact, all other products and services won’t make sense without having bought (and gone through) my flagship offer.
It’s all interconnected.
You can’t build an 80th-floor penthouse without first building the foundations of the skyscraper it’s built in.
This gives your business an almost story-like continuity, everything makes sense, people go from one offer to the next, they first learn to play by the rules of the main game, and only then can they venture forth to play variations of the game and even break some of the rules once in a while.
So think about what your flagship offer is in your business (and whether you even have one).
And keep an eye out for my upcoming email course as well, because it’s looking like a damn fine one if I may say so myself.
In the meantime.
Why don’t you check out Product Creation Made Easy, which teaches you more in-depth how I ideate, create, and profitably launch new digital products in 21 days or less (and don’t worry, this was created before I came up with my flagship offer centered product suite, so it’s a standalone which makes complete sense without needing something else).
Check it out here: https://alexvandromme.gumroad.com/l/product