Do what you think is cool, even if no one else does

But that goes with an important caveat.

One that many people (myself included) forget. And one that all but guarantees your business will fail and you won’t make any money.

Before I get into that, I do want to say that I absolutely, completely, undeniably, and with every cell of my body agree with the first statement I made.

You have to do what you think is cool, even if no one else does.

If you think dinosaurs are cool, then talk about dinosaurs, include dinosaurs in all of your designs, create a whole line of different offers, and name them all after different types of dinosaurs.

Truly bring your reader into their world and make it known how cool you think dinosaurs truly are.

But that said.

And this brings me to the fatal caveat.

You can’t forget the number one rule of business, selling something people want. If nobody cares about what you’re selling, then nobody is going to buy. And no, merely talking about what excites you won’t magically excite other people.

You have to do your homework and figure out what people are buying.

Then you build your version of that thing people are buying and sell it as your own.

I can build the coolest banana peeler the world has ever seen. But nobody is buying banana peelers and the kitchen gadget market is already filled with useless thrash nobody buys (and even they haven’t built a banana peeler—as far as I know).

So the rule would actually be:

Do what you think is cool, even if no one else does, but make sure what you do is also something people are already buying in some way, shape or form.

But that’s not as sexy, is it?

Anyway.

I teach more about building products that people want to buy—while doing it your way (the way you think is cool)—in Product Creation Made Easy.

Check it out here: https://alexvandromme.gumroad.com/l/product