To lead magnet or not to lead magnet

A new reader (who I’m not sure wants me naming her) asked:

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“To grow my email list… Should I create a lead magnet teaching people how to make money online?”

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The question you should ask yourself is, “Who do you actually want on your list? Newbies trying to learn a skill because they need money or already-successful business owners who are likely to hire you/buy your products?”

A lead magnet teaching people how to make money online will attract a bunch of people who are NOT making any money (at least not online).

Maybe that’s what you want, who knows?

It’s definitely not what I want, that’s all I can say.

My solution?

Make your email list and the emails themself so interesting, entertaining, and valuable to the people you want so you don’t even have to bother with lead magnets.

Now, this obviously depends on the market you’re in.

There’s no one-size-fits-all advice out there. And anyone who pretends there is has only one goal in mind: to convince you their method is superior and get you to hand over your hard-earned cash in return for their courses teaching you their “super new, never before seen method, that works all the time, everywhere, no matter what”.

That said.

I’m also selling a course, yet.

But I’m not claiming it’s for everyone.

It’s also nothing new. Everything inside can be found somewhere else on the internet, potentially even for free.

All I’m saying is that Email Extraordinaire will teach you the necessary foundations, it’ll help you lay the groundwork of your email business so you can grow your list, get paid, and figure out where to go from there on your own (or with help from others).

People who want to save money shouldn’t buy this.

People who have already been mailing for months and are making a steady and consistent income with it shouldn’t buy this either.

People who want to save time and effort figuring everything out and getting started on the right path on the other hand should.

It’s up to you, really.

I’m merely giving you to opportunity to buy.

At least for the next 25-ish hours. Because that’s when I’ll stop selling Email Extraordinaire for at least the next 6 months (and I’ll be increasing it’s price fivefold when it’ll be available for purchase once again).

So check it out today and see for yourself.

Here’s the link: https://alexvandromme.gumroad.com/l/EE