You’ll often hear people talk about how you should “write to yourself from 2 years ago”.
I used to believe this early on.
See, the people who buy into this belief argue as follows.
1) People learn best from those a few steps in front of them
2) Your best customer is thus someone who’s a few steps behind you
3) The best way to understand your ideal customer is to compare him to who you were 2 years ago
4) Write to yourself from 2 years ago because what would’ve helped you back then will interest your current customer now
And that sounds amazing, right?
I get why people believe this stuff.
But the difference between theory and the real practical world can often be miles apart.
First problem: I’m not interested, nor am I passionate about whatever I needed 2 years ago.
Why?
Well, whatever it is, I’ve probably already fixed it, learned it, or experienced it. It’s not going to help me right now. It’s fine to talk about that stuff once in a while, but making this the main thing you write about?
You’ll bore out real soon.
(Not to mention how your feelings and emotions transfer over to your readers through your writing, so writing about stuff you don’t really care about anymore will only result in bland and boring writing—none of which will entertain your reader, much less make them want to buy anything you offer)
To get back to my previous email:
I don’t see myself in 5 years time still talking about something that could’ve helped me 2 years ago but doesn’t interest me as much anymore nowadays.
Secondly, chances are you don’t even really know what you needed 2 years ago.
You think you do, but how can you know?
You were in a completely different world, a completely different headspace with a mindset you probably can’t even comprehend anymore.
Don’t believe me?
Look at every single person who advises you to “Write to yourself from 2 years ago”.
I promise you 90% of them, if not more, are talking about how they use ChatGPT to come up with topics to talk about.
Spoiler: If you’re so passionate about your writing and love the work you’re doing, then you don’t need some dumb emotionless inhuman piece of software to tell you what to write about.
What’s the alternative?
Simple.
Write about what’s interesting and valuable to you now—not last year, not last month, not even last week, but now, today, right this very moment.
The time of “10 things I wish I knew in my 20s” or “15 best copywriting tips and tricks your boss doesn’t want you to know about” is over. Today’s day and age is all about infotainment—information blended in with entertainment.
How do you expect to entertain your audience if not with the stuff that fascinates you on a daily basis?
What interests you, will interest your audience as well.
And how better to share your interests than through growing an email list filled with loyal readers and customers who “dig your writing”—as a long-time reader told me yesterday—while getting paid for it in the meantime?
Which brings me to my course Email Extraordinaire.
I’ll dive deep into my email systems, principles, and frameworks, showing you how you can talk about the stuff that interests you, build a high-quality and loyal audience because of it, and do it in such a way that keeps your readers reading day after day while getting paid to do so—even if you don’t have a product or service to offer yet.
You can get it for only $97 (which is way underpriced and one of the most inexpensive products I sell) if you get it in the next 3 days.
I’ll officially close the cart from this Saturday, January 27th onwards until 6 months later when I’ll relaunch a highly improved and expanded upon version for probably 3–5 times the price (you’ll get access to the same improved product if you buy the course now or have already bought it before).
If you want to get your hands on the products or just want some more information, then click the link here: https://alexvandromme.gumroad.com/l/EE
(I urge you to check it out today so you don’t forget)