I regularly receive DMs from people asking for my advice on the best way for them to build their creator business.
There’s only one problem.
They almost always want to “help people make money online”—even though they haven’t made any money online themselves.
And I get it.
It’s a fun and exciting market. It’s especially trending nowadays. Hell, I even got into it myself.
But there’s a big difference.
It all depends on your prior knowledge and experience.
You can’t just go around asking people for payment for your marketing and sales knowledge if you don’t have any marketing and sales knowledge. You won’t even get that far in the end because almost nobody will be willing to pay you since you don’t have any marketing nor sales knowledge.
Here’s a rule of thumb:
If you have to ask me (or anyone else) for advice about how to create, grow, or market your business. Then you shouldn’t build a creator business around marketing… yet.
But not all is lost.
I’ll share with you the same answer I tell every single person who asks me this question:
Start with something else.
Teach yourself a skill. Get some results with it on your own. Become your own case study. Then once you’ve gotten results with that skill you can start teaching it to others—which will require you to learn some sales and marketing to turn your teaching/consulting offer into a success.
Let’s take copywriting as an example.
Get yourself some courses. Learn the basics. Create your own email list and write everyday—not with the aim of selling stuff, not even with the aim of building a big list, but just to have a place where you can practice daily, even if nobody’s reading it.
Share your progress on Twitter or any other social media—this gives you undeniable proof you’re doing something, building your credibility and authority for the future, but it’ll also keep you motivated to keep going if you see people paying attention.
Try to land some client work early on.
Write emails for other people’s products. Get paid to learn—that’s what makes freelancing so great.
Or become an affiliate for an offer you really like and enjoy (this eliminates imposter syndrome while selling). Then try to sell it to your own email list. Yes, even if nobody’s reading, you just need the practice.
Keep doing what you’re doing and build up a portfolio of emails/sales letters.
You’ll eventually get real, tangible results you can show as a case study. At that point you can confidently start teaching what you know.
From then on you can keep doing what you’re doing or pivot and try out other avenues.
Just don’t skip this.
Anyway.
This brings me to my Product Creation Made Easy course I’m currently promoting where I’ll teach you how to ideate, create, and launch your first or next digital product in 21 days or less.
Just as what I recommended above, so does your product has to be something you have experience with or at the very least are extremely passionate about.
But what’s that? You don’t think you have anything worth offering, let alone building a product on?
Well I’ll show you just how big of a pile of bullshit that is.
In the course I’ll show you a simple 5-step ideation process I go through everytime I create a new product that guarantees you’ll end up with a valuable product, one that can actually help people, based on something you have experience with.
I’ve never seen someone go through this process and not come out with a valuable product idea.
Everyone has life experience, everyone has interests, hobbies, and curiosities, and everyone has valuable product ideas inside their mind.
It’s that simple.
If you’d like to learn more about Product Creation Made Easy click here: https://alexvandromme.gumroad.com/l/launch/PRODUCT
P.S. Product Creation Made Easy is currently in pre-purchase, which means you’ll be able to get it at a $120 early-bird discount ($129 instead of the full $249).
Here’s what to do to get it:
1. Read every single word at the URL below to make an informed purchase
2. Buy it before Saturday, December 30th at midnight CET to get it before the price increase
3. Use code PRODUCT at the checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info
Here’s the link: https://alexvandromme.gumroad.com/l/launch/PRODUCT