One of the 10 books I received for Christmas is The 10 Commandments of A-List Copywriters by one of my favorite email marketers, and whose emails I read daily, John Bejakovic.
It’s a short book filled with 10 commandments or principles from top copywriters such as Gary Bencivenga, Gene Schwartz, Jim Rutz, Claude Hopkins, Parris Lampropoulos, and more.
The first commandment reads, “Thou shalt put proof above all other copy elements”.
Then it tells a story of how Gary Bencivenga consistently outperformed every other living copywriter by utilizing the power of proof. Whether done by revealing his processes, showing prior case studies of his work, or by borrowing authority from other high-name individuals in the market.
He would bombard his sales letters with proof one way or another.
Customers are your biggest critics.
You need them to trust you and your product before they even consider pulling out their credit cards and investing their hard-earned money in your offer.
This brings me to my offer of this week called Product Creation Made Easy, which teaches you how to ideate, create, and launch profitable digital products in 21 days or less.
One of the modules goes in-depth into the creation and writing of your product’s sales page.
More specifically.
It’ll show you how to write the sales page of your product in such a way that builds instant credibility and authority with everyone who reads it—no matter who you are.
Throwing in proof by—correctly (do this wrong and you’ll have your sales plummet before your eyes not even knowing what hit you)—borrowing authority is only one of the methods you’ll learn.
These methods are all teachings I picked up from industry experts such as Ben Settle, Alex Hormozi, JK Molina, Dan Kennedy, Gary Bencivenga, and many, many more.
Product Creation Made Easy is currently in pre-purchase, which means you’ll be able to get it at a $120 early-bird discount ($129 instead of the full $249).
Here’s what to do to get it:
1. Read every single word at the URL below to make an informed purchase
2. Buy it before Saturday, December 30th at midnight CET to get it before the price increase
3. Use code PRODUCT at the checkout and make sure you see the price change before entering your info
Here’s the link: https://alexvandromme.gumroad.com/l/launch/PRODUCT