Earlier this month Ben Settle’s Email Player issue arrived in my mail.
It’s his premium print newsletter, which he charges $97/month for—an investment I happily pay for because of the sheer amount of value holds.
One of the topics he wrote about this month was the art of “deinfluencing”. as he called it. A skill so important, yet easily overlooked, that can generate more money for all of your offers than you could possibly imagine.
What does deinfluencing mean, you ask?
Well, put simply.
It’s influencing people not to do something. Telling them why they shouldn’t buy your service, or they shouldn’t get your product.
It’s both morally good business to be honest with your clients, telling them if something isn’t for them. As well as it is profitably good business. Yes you might lose out on a couple of sales in the short term. But in the long run you’ll make a ton more because of the trust and the relationship you’ve built.
I’ve had clients that I declined working with because I found myself not capable enough to help them achieve their goals.
So I told them and referred them to someone else who was more capable—if anyone came to mind.
The result?
Those clients trusted me more and ended up buying a lot of my products later down the road.
It pays to be honest.
With that said, let me tell you who my Ready, Set, Launch 14-day challenge is NOT for.
It’s not for you if you have 0 experience in the market they want to do business in. A month of experience? Ok we can do something with that. But absolute nothing? Not even a week yet? No can do.
We’re building a digital product.
You need to be able to understand the problems (and possible solutions) your market is facing—no need to know them yet, I’ll show you how to find those, but you need some experience to be able to relate.
It’s not for you if you expect to invest some money into this challenge and magically get it back without doing anything.
That’s not how it works—that’s not how I work.
This is a challenge, a product-building challenge. I’m showing you, step-by-step (it literally couldn’t be easier), how to profitably build and launch your new product. I’m not building it for you.
I’m always shocked to know that I have to mention this. But this is not for you if you have to ask me for a discount, a guarantee, or, god forbid, a payment plan.
It’s a 14 challenge where I’ll show you the ins and outs of doing a profitable product launch (including ideating and building the product) with personal attention and live coaching for $100.
I’ll eat my own shoe if you don’t make your money back after those 14 days by the way.
And still, if you’re in such financial trouble, or if you’re so uncertain that you need a guarantee in order to think about this offer. Then this simply isn’t for you. And maybe this career path isn’t for you (yet).
That said, if you’re still interested in joining this 14-day profitably-ideate-build-and-launch-your-digital-product challenge, then save your seat right here: https://buy.stripe.com/4gw4jV0iR2Dv4r66oA
P.S. Here’s a quick reminder of the practical details:
We’ll start Monday December 18th and finish Sunday December 31st
We’ll have live 4 calls—one every Monday and Thursday at 3 pm CET to give everyone a fair shot at joining—and no worries I’ll record the calls.
You’ll also get access to a temporary community where I’ll help you answer any and all questions you have between the calls.
I’ll shut down the purchase link this Saturday at midnight CET.
I’m also limiting this offer to just 10 people. And you know how people are, they all buy a day before the deadline (aka tomorrow). So save your spot now if you want to get in.
Once again, here’s the link: https://buy.stripe.com/4gw4jV0iR2Dv4r66oA