What’s one of the best underrated copywriting tactics?

Hypophora.

What’s a hypophora?

Well, it’s something you should do more often.

Why?

Because it makes people interested in what you have to say. It also keeps them engaged and curious to keep reading. It’s also one of the best ways to get information across—and make sure they remember it.

Even more.

All of the above makes it so you’re able to sell and get paid.

What’s the catch?

Nothing really. There’s literally nothing you can do wrong with this. It’s based on a psychological principle. One that’s been deeply rooted in people since the dawn of time.

And those are the types of principles you want to learn and use.

Not some trendy new tactic to cheat your way to making more money or getting more engagement that only last for a month until everyone starts using them and they stop giving results.

Not this. This works.

Always.

Alright, enough teasing.

What’s hypophora and how does it work?

Hypophora is where you ask a question and immediately answer it yourself—as opposed to a rhetorical question where you phrase the question in such a way that the answer sounds obvious (and doesn’t have to be said).

This works because it gives a conversational feel to your writing.

But even more, by asking a question you’ll also (temporarily) make people think. Perhaps even noticing that they don’t really know the answer to your question. This leads them to become interested and keep on reading.

Which brings me to the following:

There are only 3 days left until I double the price of Email Extraordinaire.

It teaches you exactly how to build your email list, fill it with subscribers who love to hear from you (even buy from you), write engaging emails that get you paid, and live a life supported by your freedom-focused business.

Sounds perfect, right?

Alright great.

So where’s the link?

Right here: https://alexvandromme.gumroad.com/l/EE/EMAIL

P.S. I’m doubling the price for my course on Friday, December 1st.

To get the full details on Email Extraordinaire do this:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday, December 1st at midnight CET to get it before the price increase

3. Use code EMAIL at the checkout

And make sure you see the price change before entering your info

(I technically already doubled the price, but this discount code gives you the opportunity to get the course at the original price until Friday, December 1st)

Here’s the link once again: https://alexvandromme.gumroad.com/l/EE/EMAIL