You might have noticed that everyone and their weird uncle is having a Black Friday sale—except me.
In fact, the only thing I’m doing is increasing the price of one of my products in a week’s time.
Why is that?
You see, there’s actually a good reason for it.
And it has to do with making consistent and reliable sales—something I like to do very much.
The thing is, most people have trouble reliably and consistently selling a $50 dollar bill for $10. Instead they have to abuse certain tactics to get paid. They rely upon these tactics that only end up cheapening their brand, hurting them in the long run.
Tactics like discounts, or more specifically in this case, Black Friday.
Now, there’s nothing particularly wrong with Black Friday. But there is something wrong with how people approach it.
See, most people, they have some kind of offer. A product for example.
Often times one that isn’t selling well.
And then something like Black Friday comes around. So they think “Hey let’s have a 60% discount on my product. People like discounts, so I’m sure to get a few sales and make some money”.
But here’s the problem.
First, you were already selling your product.
That means other people might have been thinking about buying it in the past. Some might even have bought it already.
Imagine the look on someone’s face if they bought your product for $100 and then a few days later they see that same product on sale for $40. Yeah, talk about a bad feeling.
They’ll feel cheated, to say the least, and will probably never buy from you ever again.
But let’s forget that for a moment, shall we?
Imagine the case for someone who hadn’t bought your product.
They now suddenly see your product for the very first time. Never heard of it before. It’s a cool product, looks interesting, and it promises to solve on of their biggest pain points.
On top of it?
It’s 60% off for the next 3 days!
So they buy it. Ok sweet, good stuff you think. That’s awesome, right?
Right?!
Well, not necessarily no.
Think about the longevity of this business model.
You’ve essentially thought that customer—and every single other person in your audience—that your prices are ‘negotiable’. Whatever you charge for your products isn’t what people should actually pay. Because people know, or think at least, that sooner or later, you’ll do another discount.
And that’s when they’ll buy your stuff.
So with one single move, you’ve completely eliminated your ability to make sales regularly and consistently.
Instead, you’re now forced to have regular sales periods, holidays, celebrations, and god knows how many other excuses to have promotions and add discounts. Which is the only time people will buy from you.
And maybe you want to build a business model that forces you to have to come up with regular discount periods. More power to you then.
But I’m guessing that’s not the case.
That’s exactly why I’m not doing any discounts myself for Black Friday.
And you won’t expect any of it in my course Email Extraordinaire either.
In it I’ll teach you timeless principles designed to help you make sales today, tomorrow, and every other day. Consistent, reliable sales. A viable and simple to sustain long-term strategy that takes you a few minutes a day. The last thing you’d need is a crazy planning structure to get the right discounts at the right time.
But remember.
I’m doubling the price for Email Extraordinair on Friday, December 1st.
To get the full details on Email Extraordinaire do this:
1. Read every single word at the URL below to make an informed purchase
2. Buy it before Friday December 1st at midnight CET to get 50% off
3. Use code EMAIL at the checkout
(Make sure you see the price change before entering your info)
Here’s the link: https://alexvandromme.gumroad.com/l/EE/EMAIL