I’ve made even more changes.
Today’s change is less noticeable at first glance—or maybe it’s extremely noticeable to you, it kind of depends.
See I changed my sending domain, the address I use to send emails from.
I used to be sending emails from “alex@mail.alexvandromme.com”. That was what Beehiiv originally recommended me to use when I first set up my custom domain. But that’s suboptimal for me for more reasons than one.
Reasons that mainly have to do with deliverability. Aka, “Do you receive my emails and are they being sent to your primary inbox?”
That said, it might very well be the case that you’re not receiving this mail from that specific address.
And that’s because of Beehiiv.
They have this advanced “Smart Warning” functionality built in that slowly ramps up the number of emails that are being sent from the new domain I want to use. This is because you want to “warm up” your new domains so Google and the likes don’t perceive you as spam when you suddenly start sending thousands of emails out of nowhere.
So Beehiiv is—I think randomly, but I’m not sure about that—selecting a few readers at a time who’ll receive my emails from the above-mentioned address, while the others will receive an email from a mail.beehiiv.com domain. And then slowly ramping up the number of people that receive emails through my custom domain.
This won’t take long, however.
Such practices are mainly being used for lists with tens of thousands of readers. And I haven’t got nearly that amount. My list is small, so it might only take a couple of days until everything is sorted.
That said.
This explanation has been rather technical so far—or at least to “technical” for my liking.
But the reasons why I’m doing it—to eventually improve and safekeep my deliverability—are far from technical. Or at least how I’m going to do it. I don’t tinker around much with specific tricks or hacks. I don’t even know what DKIM records or all the other stuff means. (I know the words because I see them in the settings menus)
No instead I use simple principles, non-technical principles, to make sure my deliverability is high.
To make sure I don’t end up in the spam folder. Or at least as far as I can control that myself, which turns out that around 60% of the deliverability is in my (and thus your) control.
Mainly I’ve got 10 guiding principles.
Principles once known and thought about will make sure I get the best deliverability no matter what.
Now I’m far from an expert on this matter, but that’s a positive thing. Because I’m guessing you’re not an expert either. So the principles I’m using will be ones you can easily use and adopt yourself to improve your deliverability, to ensure your emails get received, placed in the primary inbox, and actually opened.
And no.
I’m not talking about re-engagement emails where you send an email to people who haven’t opened an email in the last 60 days whether they want to remain on the list or you’ll unsubscribe them, I’m also not talking about re-sending your emails to people who don’t open them. I’m talking about none of that.
In fact, those things only hurt your reputation and do you a lot more harm than good.
But alright enough.
Want to know what I am talking about? Want to learn the principles I use to make sure your deliverability goes through the roof without any technical mumbo-jumbo?
Good. I talk about it fully in Module 13 of my course, Email Extraordinaire.
So check out Email Extraordinaire today via this link: https://alexvandromme.gumroad.com/l/EE