The Content Kitchen promotion is over.
In total I sent 9 emails in the past 48 hours. Something I never expected to do, but I’m glad I did.
Aside from having a good time writing all the emails and earning a nice chunk of cash, it was also an invaluable practice moment for me as well.
I even received a message from Elle Cheron, whom you should definitely follow on Twitter if you’re even remotely interested in productivity, about the sheer volume of emails I wrote.
She even literally told me “I’ve never seen anyone promote like you.” Which I took as a compliment.
Aside from that she also wondered if I got a lot of unsubscribed.
A fair question because it was something I thought about as well before doing this promotion.
Not because I think I sent an absolute shit ton of emails—I probably could’ve sent more without any issues. But because I had never done so before and most of my audience wasn’t expecting something like this.
That’s why I came up with a plan.
If you remember, there was one email early on in the promotion where I announced that I was going to write and send a huge amount of emails. I went on to explain 3 reasons for my decision to do so.
And I think this definitely helped me. Of course I’m just guessing, as I have no way of actually knowing.
But here’s the thing.
Only 9 people unsubscribed these past 2 days. Which is barely anything considering I normally lose 1–3 people a day on average, even when normally sending emails.
So it’s pretty fair to say that email actually helped at least a bit. That specific email was also based on a deep-rooted psychological principle that many top copywriters use in their sales letters.
The principle is that you can remove or lessen the effect of negative thoughts simply by addressing the fact that people might have that specific thought.
So for example, if you say something that might sound cliché, mention how much you realize that what you’re saying is cliché.
Or when you’re talking about something that sounds too good to be true. Mention how you understand it can sound too good to be true. You could even add a story related to it and show people that sometimes, things can actually be as good as you make them seem.
Or in my case: I thought the amount of emails might shock people. So I announced the fact that I’ll be sending that many emails (to mentally prepare them) but I also explained why I’ll do so. Which helps rationalize this feeling and makes people less inclined to think negative thoughts and unsubscribe.
Now, you might think “it can’t be that simple”. But often times, it really is.
I’ve found that the best strategies to follow, both in life and business, are often the most simple ones.
And that’s especially true with emails as well. So if want to learn how to write simple emails that make sales and keep your readers wanting more, then check out Simple Money Emails here: https://alexvandromme.gumroad.com/l/SME