It’s the bonuses, stupid

I received an email from Victor, a subscriber who joined Content Kitchen just a few hours ago. Here’s how it went:

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You got me…

I wasn’t planning on buying [Content Kitchen] but your bonuses convinced me.

Even if the cohort wouldn’t be worth it, at least I’ll have spent my money well.

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This reminded me of the famous rule that says most people buy an offer for the bonuses, and not for the offer itself like you’d expect.

So whenever you have something to sell, whether that’s a digital product, a coaching service, a physical book, a cohort, hell even a one-time workshop, never forget to add some sort of bonus.

They’ll make or break your sales. And that’s especially the case if you’re promoting an affiliate offer like I’ve been doing this week.

Because here’s the thing.

You’re on my list. So you’re interested in me in what I have to say and offer. Not in what other people have to offer.

I can only really make you aware of the offers of other people. I can’t make you instantly feel like you’ve got a relationship with them—no matter how good my copy is.

So far that reason it’s even more important to add some sort of bonus—to make it personal. And so you’ll still be able to get an offer that’s mine. An offer of someone who you’re connected with.

Just to refresh your memory, here are the 4 things I offer as a bonus for signing up for the Content Kitchen:

  1. Getting Inbound Clients (as a new creator) ($99 value)

  2. The First Steps (of a one-person business) ($97 value)

  3. Writing For Attention ($97 value)

  4. A personalized Audit (worth at least my hourly consulting rate of $249)

Those first 3 are documents I created specifically for consulting clients of mine who were struggling with those topics.

Here’s a sneak peek of things you’ll be able to learn from those documents:

  • 10 simple & effective methods to capture attention immediately so every single tweet, thread, article, email, video, podcast episode, or voice note gets read, watched, or listened to

  • The 4 most important rules and methods to improve the look & structure of your writing so people will read everything from the first sentence all the way to your last PPPPPPS

  • An easy-to-implement idea that’ll make your content so engaging they simply have to finish reading it or they’ll end up thinking about it all week long

  • The only 3 feelings you’ll ever need to make people feel to make sure they’ll keep coming back day after day, so much so that it looks like you’re building a cult of mindless believers who want to be with you every waking hour

  • A hook-crafting method so simple all you need to do is pick and choose which Lego block you want to include in your hooks and where to put’em—and you’ll only ever need 6 different blocks

  • 3 hidden ingredients to put in your writing to ensure people just want to keep reading

  • 4 simple questions to ask yourself that’ll build your own one-person business so unique that competition will become a thing of the past based on your previous experience

  • The only & simplest way to build authority in your market no matter your level of prior experience or accomplishments

  • A foolproof process for making a solid income online right from the get-go that’s so easy even 13-year-old wannabe life coaches will be successful with it

  • The fast-track formula to acquiring knowledge in any topic or any skill so you can learn more in 1 month than what 95% of people takes 5 years & $40,000 debt to do

  • The one and only framework you need to get leads & make sales consistently, reliably, and efficiently used by legends such as Alex Hormozi and Russel Brunson themselves

  • The #1 writing framework that’ll make people want to buy every single offer you buy even if they didn’t even realize they needed it or had a problem in the first place

  • The 3 most important things to include when sharing stories and the reason why 90% of so-called “storytellers” don’t make any sales because they forget to include these 3 elements

  • A 4-step formula to ensuring that your offers are as attractive as possible so that people will have no choice but to feel stupid saying no

  • What to focus on when you don’t have a big audience yet, but want to start growing & monetizing your account—and it’ll only take you 10 minutes a day to do

  • A concept coined by Eugene Schwartz (one of the best copywriters of all time) so important it’s still being used by every single successful content creator—and those who aren’t aware of it are literally unable to succeed in this business

So there you go. If you want to enroll in the Content Kitchen cohort with a value of $5,341, that’s yours for just $499…

… or if you want my add-on bonuses that are worth a combined $542, which you can get for free…

… then here’s what to do:

  1. Join the Content Kitchen cohort at https://alexvandromme–contentkitchen.thrivecart.com/content-kitchen/

  2. Reply to this email with proof that you’ve joined the cohort through my link (receipt, welcome email, confirmation message,…)

  3. And I’ll get back to you with all of my bonuses worth at least $542

Important:

Enrollment for the cohort is live now and will only stay up for 5 days. That’s until Saturday, October 7th, 2:59 am EDT/ 8:59 am CEST / 5:59 pm AEDT.

That’s how long you’ll have to join both the cohort and get my bonuses. Both your purchase AND your reply to my emails have to come before Saturday at 8:59 am CEST.

So if you know you want them, why not get them now and save yourself the uncomfortable “I was too late” message asking if you can still get the bonuses—which I’ll say no to.

Once again, you can join the cohort here: https://alexvandromme–contentkitchen.thrivecart.com/content-kitchen/