How to differentiate shit from exceptional

Ever since I first started my Twitter journey back in January, I’ve been heavily investing in myself. I’ve spent over $5,000 on all kinds of different investments, ranging from simple books to software, courses, communities, and cohorts.

And all of those investments helped me out along the road, in one way or another. They didn’t always get me the results I hoped for. But they helped me out, nonetheless.

One of the important things I came to learn is to be really careful when considering cohorts. I’ve learned early on that a lot of those are quick cash grabs, that repeat the same boring & worthless advice that everyone else gives, and it’s often nothing more than a glorified $80 course in an $800 jacket.

But they aren’t all like that. I’ve seen cohorts that do a terrific job and actually offer a unique & valuable experience.

So I came to realize the importance of knowing how to differentiate the shit ones from the exceptional ones—and how you can know that Content Kitchen is one of the exceptional ones.

See, most cohorts will tell you they’re going to help you grow your account at incredible speeds. What they won’t tell you is that they’ll ONLY focus on growth—and not even true authentic growth.

They’ll teach you how to build an account founded on platitudes, generic giveaways, and engagement farming. You’ll end up with a bunch of empty and useless followers which does nothing except boost your ego so you can flex to your friends who have no clue as to how social media monetization works.

But not Content Kitchen. No, you won’t see a single “how to go viral” course or “how to get your first 1,000 followers in 30 days”.

Instead, they’ll teach you the fundamental skills you need to build a true online business. No matter what, where, or when you decide to build. They’ll teach you evergreen skills like writing, sales, branding, storytelling, productivity, graphic design, community building, and more. So you can become a true full-stack digital creator and build a legit business the way you want to.

Most cohorts will tell you how they get all of their clients amazing results. They’ll flood you with testimonials, case studies, previous clients’ results, and whatever social proof you need to believe that claim and enter your credit card details.

But what they won’t tell you is that the most incredible case studies had nothing to do with the cohort itself.

They might have been in the cohort at that time, but the result they got came because of the personal coaching they were getting at the same time. Almost all of those ‘super positive’ testimonials will be from prior participants who got forced to write a testimonial. I know of some cohorts that require you to submit a positive testimonial before you get access to the content & community inside the cohort, yes seriously.

And that’s not even to mention those incredible case studies you see. Those come from the top 1%–5% of participants who got lucky & successful, while 80% of the participants never see any results, except a big hole in hole in their wallet.

But Content Kitchen on the other hand, they won’t show you tons of faked and inflated testimonials or client results—they don’t have to. The mentors, they’re the real deal after all.

William made $2,600+ in just a few months while ghostwriting for clients. Duck made $1,500+ in his first 30 days of joining Twitter doing graphic design. And Audrey, oh boy, she created a $35,000+ Esports community FROM SCRATCH, with professional teams, sponsors, and amazing activity & engagement.

And here’s one more, just because I’m in the flow writing this.

Most cohorts don’t offer any type of guarantee. They’ll tell you, “We don’t want people who need guarantees, you need to be willing to put in the work to get results.” What they don’t tell you is that they don’t offer you a guarantee because they know 80% of the people who enter will never get results.

But not Cohort Kitchen, no. They offer you a 100% full money-back guarantee in case you’re not satisfied with the cohort after the 6 weeks are over.

Not even an effort-based or target-based guarantee. Literally, if you’re not satisfied, if you don’t think it was worth your money, you’re free to ask for a FULL refund and you’ll get it. No hassle, no nothing.

You’ll even get to keep all the content and resources you received during the cohort. That’s because they KNOW it works. For everyone. They’ve tested it before countless times.

Now, there are only a good 2 days left to register. So secure your spot here: https://alexvandromme–contentkitchen.thrivecart.com/content-kitchen/

I’m also giving you an incredible set of bonuses if you sign up through my link.

That’s because I want to guarantee it’s worth your $499 even if you don’t go through a single course the cohort is offering you, even if you don’t utilize the 1:1 mentorships the coaches are offering you, hell even if you don’t take a single glance at the community inside the cohort.

And so I’m offering you four FREE and yet SUPER-valuable bonuses if you enroll through my link. Bonuses which I’ve never sold before and also won’t ever sell on their own.

Specifically, I’m offering:

  1. Getting Inbound Clients (as a new creator) ($99 value)

    This is a document I prepared for a recent consulting client of mine. Here I show you the necessary fundamentals to build a brand that automatically attracts prospects to you.

    I’ll dive deeper into methods and frameworks you need to maximize the results you get out of the content you create, so you can get paid without doing any outreach.

    My consulting clients pay upwards of $200+ per hour and I’ve never had a client who wasn’t 110% satisfied with the value they’ve got out of it.

  2. The First Steps (of a one-person business) ($97 value)

    This is a general overview & roadmap I go through with many of my consulting clients. It teaches you all the basic fundamentals you need to get right to build & scale your creator business.

    Ranging from how to establish authority, to generating an income, and a fast track to acquiring knowledge so you keep growing for years and years to come.

  3. Writing For Attention ($97 value)

    This is a new resource I created for one of my most recent consulting clients. It’s all about the rules of attention-grabbing writing.

    I dive deep into the psychology of what grabs attention, what keeps attention, and what creates engagement.

    You’ll learn the big picture overview of how to write so that people will want to keep reading as well as tips & tricks to craft the perfect hook every single time.

  4. A personalized Audit (worth at least my hourly consulting rate of $249)

    And to not leave you stranded on your own I’ve decided to at this one-time offer (I’ve literally never done this before) where I’ll personally audit your creator business.

    I’ll take a look at your Twitter profile, your current offer, and even one of your latest sales emails and give you constructive feedback on all of those to help you grow faster, get more clients, and earn more money.

    If you don’t yet send sales emails or don’t have an offer yet, no worries. I’ll help you come up with an offer that suits you so you can start monetizing as soon as possible.

So there you go. If you want to enroll in the Content Kitchen cohort with a value of $5,341, that’s yours for just $499…

… or if you want my add-on bonuses that are worth a combined $542, which you can get for free…

… then here’s what to do:

  1. Join the Content Kitchen cohort at https://alexvandromme–contentkitchen.thrivecart.com/content-kitchen/

  2. Reply to this email with proof that you’ve joined the cohort through my link (receipt, welcome email, confirmation message,…)

  3. And I’ll get back to you with all of my bonuses worth at least $542

Important:

Enrollment for the cohort is live now and will only stay up for 5 days. That’s until Saturday, October 7th, 2:59 am EDT/ 8:59 am CEST / 5:59 pm AEDT.

That’s how long you’ll have to join both the cohort and get my bonuses. Both your purchase AND your reply to my emails have to come before Saturday at 8:59 am CEST.

So if you know you want them, why not get them now and save yourself the uncomfortable “I was too late” message asking if you can still get the bonuses—which I’ll say no to.

Once again, you can join the cohort here: https://alexvandromme–contentkitchen.thrivecart.com/content-kitchen/