How important is engagement for growth?

The academic year starts today.

But while I’m not in university anymore. Almost all of my friends still are. So I’m still heavily involved in all of uni culture.

And, as is always the case, the first week of uni is filled with tons of activities and events. Which I’ll be joining of course. So I’ll be a bit more absent on social media this week and maybe some days next week as well.

In fact, I’ve already been absent on Twitter since Saturday. I was away for the weekend and had a chess game to play this Sunday (I won). The chess ‘season’ also started again—not that it’s a coincidence.

Now, all of this doesn’t mean that I’m lessening the content I post or the emails I write. It just means I have to prepare them up front.

So I’ve been busy scheduling my social media content. I first thought about scheduling my emails for the week. But I decided I could still squeeze in 20 minutes every day. I even want to do so.

So the only thing that really dropped is my engagement level. And the speed to which I answer emails and DMs. (If I haven’t answered you yet, bear with me)

Logically I would’ve expected my social media growth to plummet. Since that’s what all the growth gurus always say. And that was actually the case.

At least for the first day. I lost 5 followers compared to the previous day. On days when I barely engage I lose 2 to 3 followers. So this was to be expected if I didn’t engage at all.

But the next day confused me. I didn’t comment at all either. And I gained close to 10 followers. Which is quite good actually since I’ve never been the fastest grower on social media.

So there might be more to social media growth after all than just mindlessly commenting all day. Who would’ve thought?

Speaking of things people overestimate. Do you know what people UNDERestimate?

That’s right. Email.

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