Yesterday I sent quite a long email titled How James Cameron wrongly handled objections in Avatar. The email turned out to be 1,213 words long.
And most of the email was me talking about the Avatar film series and how Cameron failed to fully explore the topic at hand. Which, considering it was his medium for political commentary, backfired on him by letting his message go to waste and not have the impact he wanted.
But here’s the thing. For all those 1,213 words. Only the last 5 sentences had something to do with business. All other sentences were me critiquing a film I saw.
If you would solely listen to the content creation advice on Twitter, this email would’ve been a total failure. There wasn’t enough “value”. (whatever that means)
If you’d ask most self-proclaimed gurus, copywriters, or sales experts, this email would’ve been a total failure. What good would it do for me to talk for such a length of time about a topic that, presumably, doesn’t help me make the sale?
It should’ve failed according to all the advice you hear.
But yet, it didn’t.
In fact. I got more clicks and more replies than my average emails. It was 2 to 3 times as long but people seemed to love it.
And I know why.
I’ve used this same principle multiple times. And it’s always gotten better results than any of my other emails.
It’s a method so powerful that I can predict how much clicks and engagement I’ll get from it. There’s no guessing. It’s not even hoping that it’ll do well. I just know it will.
And above all. It’s a method anyone can use. It’s not something special about me. I’m nobody special after all. Anyone who knows and understands the underlying principles of this method can accomplish the very same thing.
No unfair advantage required.
You might think this sounds suspicious, and I understand. I would be wary as well if somebody else would be making the same claims as I am right now. But let me assure you. There’s nothing fishy going on. There’s no lying, no manipulating, no mind-hacking, no fraud, no scamming, no nothing.
I build my business on honesty, transparency, and virtuousness. Those are the values that make up my brand and how I do business. I previously talked about what I thought of people who lie and manipulate to get more engagement, more money, and more growth. That’s not me. The most important currency you have is your reputation. And I’m very clear on where I draw the line.
So if I’m telling you about a method, a principle that made my last email bound to be a success, then you better know it’s one hell of a principle anyone, even you, can use and get the same results.
You’re probably wondering what the principle is right now. But it’d be boring if I were to just tell you, wouldn’t it?
Instead, let’s play a game.
Think about what I told you in this email. Go back to the previous email and read through it again rapidly. Try to see what’s happening.
If you then think you know, reply to this email with what you think the method is. I’ll get back to you sharing whether you’re right or wrong.
I’ll even give you a hint: it’s got nothing to do with the length of the email. I could’ve done the same with a 200-word email.
And if you can’t wait any longer and just want to jump in and learn all about the magical principles of email writing. Then check out Simple Money Emails here: https://alexvandromme.gumroad.com/l/SME