I’m seriously tired as I start writing this email. I’ve got 20 minutes before this email is supposed to go out.
So this is the perfect opportunity to prove how I write entertaining and interesting emails in less than 20 minutes.
How did I get myself into this situation?
Well, I took yesterday off. No work, whatsoever. I had prepared my long-form Sunday email as well as scheduled my tweets a day beforehand.
I made sure I had an empty email inbox as I went to sleep Saturday evening, something I don’t have very often. Especially not now that I make a living writing emails—something about the law of attraction I guess.
But why did I take the day off? First of all, because I went to the beach with my parents, sister, and brother-in-law.
The weather was amazing and as far as I can remember I haven’t been on a beach for ages. The last time I can remember was in 2018 somewhere in Italy.
But secondly, and most importantly. I took a day off simply because I could.
This is what I’m working toward. This is why I’m sharing what I’m sharing, so you can do the same.
Take your days off whenever you want. Be wherever and do whatever you want. To live a life worth living.
To not be dependent on other people. To have freedom of time and location.
To be truly independent. To be autonomous.
I’ve recently seen some people call freedom a “shallow & short-sighted” goal. Giving the argument that simply rotting away on a golf course, a beach, sitting at home, or partying every week isn’t meaningful.
But I say that perspective is short-sighted.
Saying chasing freedom is short-sighted because there’s more you can do with your life (create meaning, have an impact, change the world,…) is like saying starving children are short-sighted because they want food.
No. This is how the world works. You work your way up.
You don’t simply start working on self-actualization, the highest category of Maslow’s Hierarchy of Needs. Of course not.
It’s a checklist to fulfill. You start at the bottom and work your way up.
I even had a conversation about a similar topic yesterday on the beach. About how many people underestimate or even ignore the notion of spirituality.
And that’s totally logical. See, there’s nothing wrong with spirituality. In fact, it’s a vital aspect of everyone’s life.
But there’s no point trying to build yourself up spiritually if you still have to worry regularly about having water, food, and shelter. It’s only after you take care of your basic needs that you can focus your attention on goals further up Maslow’s Hierarchy of Needs.
Attentive readers know where I’m going with this.
This is more than a silly little story of how I went to the beach and why I care about being able to go whenever I want.
This is a marketing lesson:
Your audience has needs. Every human being is wired in almost the exact same manner. We all follow Maslow’s hierarchy of needs.
Know where your audience stands. Know about their current struggles, but more importantly, their current needs.
Knowing those needs will allow you to reframe your content accordingly through the right lens. Every interest, skill, or offer you have can be portrayed in a thousand different ways. Knowing what perspective to show depends on where your audience is at in Maslow’s hierarchy.
The same could be said about their awareness and sophistication levels. But those are for another time.
What’s not for another time is a way for you to solve your need for safety; especially your safety needs for employment and resources.
This is where my course Simple Money Emails will help you. It teaches you how to create engaging emails—just like this one—in 20 minutes or less, while getting paid for it and leaving your readers wanting more.
If that sounds interesting, aka if you currently are at that stage in Maslow’s hierarchy of needs, then check it out here: https://alexvandromme.gumroad.com/l/SME