I often get asked why I’m sending daily emails.
The short answer: I like it.
The longer answer: I like it and it makes me more money.
And that’s pretty much it. I could go over all the reasons daily emails help me make more money. Being top of mind, having a better connection with you, my reader, and getting better at writing 7x faster than someone writing weekly emails are just a few of those reasons.
But I won’t go into that today. I trust in your undying support and will take it for granted that you’ll believe me when I say writing daily emails helps you earn more than writing weekly emails will.
But aside from that. I find it motivating as well.
First of all, I get more responses. More people reply sharing how they liked my emails. And if you haven’t yet, what are you waiting for? Reply right now telling me I’m the greatest email writer you’ve ever seen and you love reading my emails and I’m helping you build the greatest business the world has ever seen. You ungrateful reader.
Jokes aside. It’s more fulfilling.
It also helps me stay accountable. I can’t take a single day off. I have to show up every single day. Even on days I sometimes don’t feel like it. I still have to write something. Come up with ideas. Write a (hopefully) engaging story. And share the lesson in a way that it’s hits in just the right way to be impactful so you’ll want to read my email on the next day as well.
I’ve also made quite some discoveries during the past months that I’ve been writing these emails.
One of those discoveries is that, in all honesty, open rates actually aren’t that important. Now yes, listen, I know email deliverability is a thing, but obsessing over open rates isn’t the solution.
It’s not even that important for making sales either. Some of my emails with the lowest open rates have made me the most amount of money. And this seems to be an opinion many other professional email marketers hold.
But. And this is a big but. There’s one reason why I still think opening rates do—sometimes—matter.
And that’s when you’re starting out. Writing your first emails. You haven’t got a big list yet. You don’t know what you’re doing. You’re figuring things out as you go.
You’ll want to see some things go well to make you keep going. Well, in that case open rates do matter. They show you that you’re probably doing something right.
People are reading your emails. And it’s so much easier to keep showing up if you know people are reading your emails.
So with that said. I’d say it’s a nice thing to optimize your open rate early on to ensure your success and make it easier to stay disciplined and keep showing up, day after day, week after week, month after month.
Now, I hear you asking “But Alex, how do I improve my open rate?”.
Well, don’t worry because that’s exactly the plug you’re getting from me today. I’ve got nothing to sell you today.
All I’ve got is a thread I posted today on Twitter showing you 8 easy tips you can use starting today to ensure your emails get opened.
Check it out here: https://twitter.com/VanDrommeAlex/status/1699014581115326501