I received one of my favorite types of messages today.
Compliments about my emails.
As you know. I love writing these emails.
They can be difficult sometimes sure. Idea generation is a thing. And it’s not always there. Especially when you send daily emails like I do.
So I try to put a lot of thought and effort into these.
It’s only logical that these types of compliments mean a lot to me. More than “I like your latest tweet”.
That’s because chances are, I put a lot more effort into these emails than into that specific tweet.
It was Arlo today we tweeted at me with the following:
So obviously I followed up and asked him what his favorites were and whether he had certain topics he’d liked to see more of.
He had this to say:
And that’s true.
I haven’t talked a lot about beta clients specifically.
And while I have covered how to craft an offer. I haven’t spoken about testing it.
There’s a lot to cover when speaking about these topics.
But to give you a quick preview of what’s to come I can give you a realization I made myself.
A realization about “testing” your offer.
You see many people want to create the perfect offer and they get fixated on using every single trick, optimizing every single aspect, and appealing to their dream customer as best as possible.
But here’s why it fails so often.
Your offer is already good enough.
Sure it’s not perfect. But that’s not needed. It needs to be good enough. Especially in the early phases.
Most people are simply procrastinating. They think they’re doing valuable work while they aren’t.
They’re working, but they aren’t adding any real value.
The secret lies in creating an MVO. A Minimum Viable Offer.
Create something that’s barely ‘good enough’. Any more is a waste of time and effort.
And then go out and start promoting it. And I mean really promote it.
Mentioning your offer in 5 tweets, 2 emails, 3 DMs, and your bio isn’t enough.
Promote it again and again and again.
The goal is for EVERYONE to know about your offer. Talk to 100 people. Promote it multiple times per week in your emails. Tweet about it every 2 days.
Don’t stop talking about it.
Do this for a month or two and then look back and evaluate. How did it go?
How many people tried your offer? What did they like? What didn’t they like?
How many people didn’t want your offer? Why was that?
The reason 90% of people’s offers never succeed is because they do this for a few days and then conclude that their offer isn’t good enough. And they go back to the drawing board.
No.
Volume is king. You need a big enough sample size to have meaningful information about the value of your offer.
P.S.: With that being said. Here’s me promoting my clarity calls. The perfect opportunity for you to build a winning strategy, monetize your account, and automate the process.
It’s a 1-hour call where we talk about your vision, goals, and obstacles.
We’ll talk about how you can best move forward and make sure you have a clear and fully fleshed-out vision, strategy, and roadmap on how to continue for the following months, start getting clients, and build products/services that will bring you a consistent cash flow, all while working less than 3 hours a day.