Last Sunday I held our weekly Twitter Space.
The space was on how to network as a creator on Twitter. Which is funny because it should’ve been one of my earlier spaces.
It’s such an important topic to talk about on Twitter. The whole road from 0 to 1,000 followers is nothing more than glorified networking. Both in the DMs and in the comment section.
So we got talking. We shared all our tips & tricks. From who to engage with to how to utilize lists and hopping on calls with other creators.
Overall it was a wonderful success. Lots of people showed up. Many came up on stage to ask questions, great stories were being told, and there was more interaction than I could ask for.
But among all the topics that were being discussed. I brought up one specific ‘hack’ no one had thought about before as being great for networking.
That hack was none other than my obsession with bananas. You could say I’m bananas about them.
And almost everyone who follows me knows it. I talk about them all the time.
Now this has a bunch of benefits. Some obvious, some hidden.
The major benefit is how I take up mental real estate in people’s minds. Whenever someone sees a banana, they think of me. Whenever someone thinks of me, they think of bananas.
It’s a great trick to make myself more memorable.
Today’s society is a game of attention after all. Attention is the new currency. And mental real estate ensures that I stay in people’s minds.
Call it a method to reduce “customer churn” if you will.
Now another benefit is that it increases my networking opportunities.
Both inbound and outbound. I can reach out to so many people and they will react with “Oh that’s the banana guy”. And they’ll respond. That’s outbound networking.
It works for inbound as well. I don’t even have to do anything. People will want to talk to me because of the banana thing.
Don’t believe me? Here’s an example of what I think is one of the best DMs I’ve gotten to this day:
So yeah. It works.
It works both ways as well. Because it’s personalized. I’m more likely to respond than to yet another “Hey I like your content how are you?”.
If you didn’t realize the lesson yet.
Think about your obsession. Pick something. Whatever it may be. But pick something and go crazy about it.
It doesn’t have to be special. Eddy Quan has watermelon. Jeff Nippard has kiwis.
Also it doesn’t have to be fruit either. Dan Koe has going on daily walks. Kieran Drew has his OnlyFans jokes. Alex Hormozi has his peculiar “I don’t give a f*ck” outfit and nose strips.
So just pick something. Whatever you like. Don’t worry about it being unique or special. Worry about it being something personal.
Trust me it’ll be worth it.
ps: I’m a curious individual. So reply to this email with whatever it is you’re going to use as your one thing. I’m interested to see what you’re interested in.