There are many methods people use in the world of copywriting.
But there’s one that’s a lot more powerful than anything else out there (and it’s not even close).
It’s a method that allows you to generate so much intrigue that people want to buy your products even before you’ve announced that you’re selling something. A method that, if used correctly, could 10x your sales on its own. Even without having to think about fancy abbreviations such as ICP, MVP, USP, CTR, or CLTV.
I know some master copywriters who almost solely rely on this one method, this one tactic, to keep readers entertained and keep them reading, no matter how long their sales letter is.
They could write a 2,400-word email and you’d read every word.
Stronger yet, you’d want to read every word. Your innate psychology compels you to continue reading and reading.
Stranger yet, this is the same tactic that Top Gun Maverick used to make $126 million in just the first two days of release in the US alone. It’s the same reason why Jaws remains one of the best movies ever made and why it draws in the audience so much even though the shark is never shown on screen in the first half of the movie (fun fact: that’s not intentional the prop they used always broke during recording until they came to the latter half).
Even more, it’s a tactic that literally doesn’t require any preparation at all.
No thinking. None. Nada. Nothing. Seriously.
To add even more.
This method that I’m talking about?
It’s the same reason why people go to strip clubs, spend lots of money, drink a lot, watch the women perform, then go home at the end all alone, wasted, out of money, and with nothing to show for. Yet they’ll still come back next weekend.
And they love it.
It’s all psychology. It’s all based on this one tiny tactic, this one tiny method.
And if you haven’t figured it out yet. It’s the same reason why you’re currently still reading this email until the very end. I’m using the very method right now.
Maybe you figured it out by now.
Maybe you didn’t
Either way, that’s it for me today
See you tomorrow.