One of the most important lessons I learned in the past months was something I picked up from Ben Settle.
I don’t remember if I read it in one of his emails, his paid newsletter, one of his numerous books, a podcast, audio training, or wherever.
But it’s an insight, a principle, something to pay attention to, that has made me countless amounts of sales and one that most creators get wrong—especially beginner creators, but even many seasoned ones still make this same mistake.
The first time I heard of it was during the promotion of my Product Creation Made Easy course—my best-selling course where I teach you my framework to ideate, create, and launch profitable digital products in 21 days or less.
Upon hearing I immediately switched gears.
I changed my approach to writing emails, edited the modules of the course itself, rewrote the sales page for the product, and had a completely different mindset when it came to writing the modules that still had to be written.
The result?
More product sales for my Product Creation Made Easy course. But that’s not all. No no, far from it, if that was all it wouldn’t have been nearly this special. No I also made a lot more sales on all of my other products and services as well. Even my coaching and consulting calls.
The true change was a drastic change in my customer LTV, which stands for life time value and measures the total value I receive from each and every buyer.
Meaning?
People not only bought the one course. They bought more products and signed up for my higher-ticket offers more often, while staying longer than before.
A true win I’d say.
What were those magic words Ben Settle imprinted upon me?
“Interweave content with sell.”
Yeah yeah, it sounds obvious but let me explain.
Too many people separate the two. They’ll tell a story which teaches some lesson or something and only afterwards will they link the story or the lesson to whatever they’re selling.
The content and the sell aren’t harmoniously linked. They’re separated.
Often times the gap between content and sell is so big even a mouse who’s fighting for his life because an eagle captured him still notices the gap across the country without even looking for it
Don’t mind the quality of that analogy, just remember the key point.
Interweave your content with sell.
Tell your story well, inconspicuously sell inside of it, and you’ll find people to even like getting sold to.
Try it out next time you try selling one of your products.
And if you haven’t got a product of your own to sell yet, then check out Product Creation Made Easy so you can build yours and make a guaranteed profit in 21 days or less.
Check it out here: https://alexvandromme.gumroad.com/l/product