How to land $1,000+ coaching clients

Ascend 101

Lessons about building a one-person business, writing, and self-improvement


A topic that’s on everyone’s mind is “How do I get (more) clients?”.

And it’s a topic which I’ve covered multiple times before. From multiple angles and perspectives.

But this has almost always been about consulting offers. Whether that’s one-off calls or packages of 4 calls. Never have I talked about high-ticket offers with monthly retainers such as coaching or freelancing offers.

There’s a simple reason why I haven’t covered those yet. For the longest time I simply had no experience with such offers. And as such I wasn’t qualified to cover them.

But that’s something I wanted to change.

So I’ve been putting in some extra work behind the scenes and made my very own coaching program. Limited to 3 people a month only.

And with that said, here’s my method for landing $1,000+ coaching clients.

Step 1) The handraiser

I like to keep things easy, and efficient.

You’ll never see me ‘hustle 24/7’. I try to do as little work as possible while optimizing the results I’ll get. So that’s why you’ll never see me engage in cold outreach.

But I don’t have to either—and neither do you.

That’s because the power of social media allows me to get tons of inbound leads. Leads that come to me.

And there’s an easy way to increase the number of inbound leads you get called “the handraiser”. You can use the handraiser in a variety of different forms, but the core idea always remains the same: you make the prospect raise their hand and say “I want this!”.

If you’ve been on my list for a while, you’ve seen me do this via email. Where I send a simple:

This makes people reach out to me.

Check out The Abundant-Client System if you want to learn more about the handraiser strategy and different ways to use it.

Ok great, I’ve got inbound leads. Now what?

Step 2) Qualifying in the DMs

I say qualifying in the DMs. But this could be anywhere.

You could hop on a call, go back and forth via email, or even send a courier pigeon if you’d like. The principles are all the same.

I’ve already gone in-depth into my 7-step framework to landing clients in the DMs in the past. And this step is very similar to that whole process.

With a few slight changes.

First, the aim here isn’t to close your prospect directly. The aim here is to discover whether they’re a good fit for you—and you for them.

I’ll first ask questions such as “What is the biggest problem holding you back from achieving your goals in your business/life right now?”, “What would you like to accomplish within the next 6 months?”, and “What results would you like to see in the next 30 days?”.

These questions help me get a good feel for what the prospect wants, what they expect, and whether I’m able to deliver the results they’re looking for.

Sometimes prospects want results I’m simply unable to help them with. And that’s OK. I’ll simply say so. If I know someone who’ll be a better fit, I’ll recommend them.

Better to be honest and upfront than to gamble, fail, and mess up your reputation.

Other questions I might ask are how much they’re currently earning online, which other solutions they’ve already tried (because you’re not the first one to speak to), how much free time they have available to work on this project, and how dedicated they are to this project on a scale from 1 to 10.

These questions serve the purpose of figuring out whether the prospect is a good fit for the program—as opposed to if they’re a good fit for me.

Sometimes I have another (less expensive) offer that’s better suited for them. If so, I’ll suggest that one instead.

Notice how I haven’t talked about my coaching program at all yet.

That’s the next step—after I qualified my prospects.

Step 3) The Golden Document

Now is the time to introduce them to your program/offer.

If you’re on a sales call, you’ll talk them through it.

But I don’t do sales calls. And you don’t have to either if you don’t want to. The easiest, most effective, and most efficient method I’ve found is creating a document going over your coaching program. Explaining everything as well and as persuasively as possible.

Here’s an example of mine: https://docs.google.com/document/d/1XqCRuPQsH-9xn9B0cpLvjMriQmtut8WLv2bzbhA9scU/edit?usp=sharing

And as you can see. Yes, this is simply a Google document. You don’t need a fancy landing page to do this. Nobody really cares that much about it anyway.

If you want you could also create a Notion page. It all works the same way.

It’s easy to create, easy to edit, and easy to share. And that’s all that really matters.

So after I qualify the prospects, I’ll simply send them this document.

They’ll read it and reply to me with “I’M IN!” (something I asked them to do in the document if they’re ready to get started).

After that, I’ll simply send them a Stripe payment link. Once they’ve paid, I’ll start the onboarding process and it’s onto the program from there.

That’s the whole process. No fancy funnels, no extravagant landing pages, no unnecessary bullshit.

Just the fundamentals. Easy and efficient.

And if you’d like to take your skills one step further. Then check out my Abundant-Client System here: https://alexvandromme.gumroad.com/l/clients


P.S. Whenever you’re ready. Here’s how I can help you:

  1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

  2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And we’ll work on getting you there in the next 60–90 days.

  3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.