4 controversial but effective growth tactics

Ascend 101

Lessons about building a one-person business, writing, and self-improvement


While commenting gets the most love from people on Twitter. It’s by far not the only method you can use to get more eyes on your content.

Let’s talk about some lesser-used tactics you can employ to grow your account.

Warning: you shouldn’t mindlessly use all of these. Some are controversial and people don’t like talking about it. But they do work.

I’d suggest using as many growth methods as you can if you are below 500 to 1,000 followers.

After that it’s up to you to decide how much they’re worth it.

Method 1) Liking posts of small accounts

This one is a fun and easy one to do. It barely takes any time to do. It is less powerful than comments. But the ease of use and quantity you can put out more than makes up for it.

What you’ll do is go to a big creator with the audience you’d like to have. Click on their follower list. Now go to the accounts of those followers and like 1–2 of their most recent posts.

That’s it. It doesn’t get easier than that.

This works for a few reasons.

Most people on Twitter are either consumers or very small creators. They barely get engagement. If any at all. They are also obsessed with getting notifications. Their brain lights up whenever they receive a like.

Now when like a post of theirs. They’re bound to see it. They’ll be interested to see who you are and click on your profile.

They'll follow you once they see you’re a creator (because you’re in a niche they’re probably interested in).

This works better the more followers you have. Social proof remains king. But don’t panic. Someone with 1,000 followers looks like a celebrity to your average Twitter user.

Method 2) Mention big creators in your threads

This one is self-explanatory.

You can write threads and tag bigger creators in them. The pre-requisite is that your thread has to be related to them in some way shape or form.

This can take many forms though:

  • Do a breakdown of someone’s content/launch/email/funnel/whatever strategy.

  • Talk about a topic that interests a bigger creator and refer to their opinion

  • Write a thread about your experience with a free/paid service/product of a creator. Give your honest opinion and share what you learned.

  • Tell a story about yourself and reference how a bigger creator made an impact on you.

The end goal is the same.

You’re hoping for them to interact with your post. Whether that’s a like, a comment, or even a retweet. This will boost your post and get you in front of a bigger audience. Yes even a like from someone with 300k+ will do a lot.

There’s also the other added benefit of them starting to recognize your face. This will allow networking opportunities. Befriending a big account will speed up your growth process a lot.

Method 3) Sending DMs

Nothing screams networking more like sliding into someone’s DM.

It’s the bread & butter of making lasting connections with people. There’s a lot to go over when it comes to sending DMs. I have an entire module dedicated to the art of sending DMs.

But the basics are nothing more than:

  • Be human

  • Be friendly

  • Don’t expect anything

  • Help them out for free

  • Show genuine interest

If you can do those things. Great.

You’re already much better than 95% of Twitter users.

Seriously. You won’t believe how many people send me “Hey, love your content. Let’s connect!”. Or even a plain “Hi!”. Don’t do this.

You have to imagine how many DMs bigger accounts get daily.

Be refreshing and try to stand out. Don’t bore people and don’t drain them of their energy either.

Method 4) Follow/unfollow

This one is controversial. But it works. At least early on. Do this if you’re under 100 for sure. Your aim is to get to 100 ASAP.

Whether you keep doing this until 500–1000 is up to you.

Now how do you go about it? Who do you follow? How many people? And for how long?

Let me start by saying there are no strict rules surrounding this. All I can say is how I did this at the start. (Yes I did do this until around 500 followers or so)

Who do you follow?

Everyone who engages with other creators in a similar niche. Go to the latest tweet of one of your favorite big accounts. Check the comments, likes, and RTs. Follow them.

How many people can you follow?

There’s a limit on how many “un/follow” actions you can take daily. They set this to(at the time of writing) 50–80 daily. Exceed this and you’ll likely get restricted. Maybe even fully banned. Do be careful.

Know that this limit counts for both unfollows and follows. So if you follow 50 people and unfollow 50. That’s a combined 100 actions. Do this for a few days and you’ll be sure to get banned.

How long do you follow them?

At least a week. Follow/unfollow is against Twitter’s TOS. If you regularly follow and unfollow people in short bursts. This will trigger Twitter’s security measures and you will get banned.

A good way is to follow 10–20 people every weekday. And keep the weekends to unfollow around 50 people. (Unfollow the people you have been following for at least 7 days only)

Early on (0–100 followers) your follower/following ratio doesn’t matter all too much. But once you’ve passed that. It’s good to pay attention to it.

Don’t end up following 800 people while only being followed by 120. 250 following/120 followers is still alright. There is no right ratio. Use your common sense and determine for yourself whether yours is too high.


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