Ascend 101

Lessons about building a one-person business, writing, and self-improvement

One of the most common questions I get asked is “What do I talk about?”

And while I can’t tell you exactly what to talk about. I can tell you how to talk about it.

You see, there are so many factors to take into account in every industry and with every person. And there are thousands of ways to frame every topic.

There are more marketing perspectives than there are people in the world. So go nuts.

That’s where having a content strategy comes in. It gives you a blueprint of what to talk about and how to frame your content.

A good content strategy is vital to your success. And it’ll make creating (documenting) content so much easier and save you hours every week.

In what follows, I’ll show you different tweet types that you should consider adding to your content plan if you want to build your creator business.

While this won’t be a complete list by any stretch of the imagination, it should show you what to think about when creating content and how to balance everything.

And if you want to learn more about my content strategy. Be sure to check out the referral reward at the very bottom of this email.

10 tweets to include in your content strategy

Personality

Personality tweets do exactly what you think they do.

They show my personality, my opinions, my perspectives. The aim here is to show my audience who I am and what I believe in.

Your audience can’t love you if they don’t know you.

Story

I’ve talked about the power of storytelling numerous times already.

And for good reason, it’s incredibly powerful. People love a good story. And they can’t get enough of them.

Using a well-crafted story is great to teach and entertain at the same time.

I use those to show some authenticity. You could call them a more specialized version of the personality tweet. But I like to keep them as different types.

Thread

Threads are just that.

Twitter recently introduced long-form tweets. Tweets without the old 280-character limit. And they do just the same.

The kind of long-form tool you want to use is up to you. No real difference here.

Good threads can bring in A LOT of followers, email subscribers, or even sales if done right.

the best topics are those where you talk people through a story or a specific framework.

AutoDM

I call them AutoDMs. Others call them giveaways. They’re the same thing.

You give away something in return for a follow, like, comment, and/or retweet. After which you’ll DM the person with whatever you promised in your post.

The most important factor here is what you’re giving away.

Make it too broad and you’ll gain lots of low-quality followers. Make it too specific and you won’t get any attention.

These are great to do, but don’t rely on them too much.

Authority

Authority tweets are those tweets where you want to flex with your achievements and/or knowledge.

Teach people something new. Or show them some of your impressive results.

Even better if you can show the results of your clients.

Prove that you know what you’re doing. And this is how.

Even though you can always plug your newsletter link under high-performing tweets.

It never hurts to post something about your newsletter directly.

Whether it’s an update about a new post you made, a preview of your upcoming mail, or simply informing people that you have one.

These always bring in a new bunch of subscribers. Don’t sleep on these.

Actionable

Actionable tweets are similar to authority tweets.

You're flexing your knowledge and teaching people something. But there’s a vital difference here.

The aim is to teach something people can immediately implement and get results with.

A 5-minute hack to get more conversions on their landing page.

A simple writing tip to catch more attention.

Or a mindset shift to set bigger goals.

Whatever it is, make it actionable.

Question

Questions are great engagement farmers.

People love replying to questions. Especially when they get to talk about themselves.

The best type of questions are those that spark discussions in your comments. It keeps people coming back and pushes your tweet to virality.

If done right, they’re also a great way to learn more about your audience. And good marketing information never hurts.

Meme

Memes can go viral.

Everyone loves memes. People want to be entertained. So entertain them.

Talk about common (mis)beliefs in your industry. Common things people get wrong. Or even unpopular opinions you have.

Don’t be afraid to be a little controversial.

Boring people never win after all.

Handraiser

Handraisers are tweets where you make people raise their hand and say “I’m interested”.

These are perfect when looking for new clients to work with. Simply do a specific callout, mention what kind of people you’re looking for and how you’ve got a wonderful opportunity for them.

Then include a CTA asking them to DM you.

This is the power of a personal brand and where inbound marketing truly shines.

The days of sending 100 cold DMs are over.

P.S.

Whenever you’re ready. Here’s how I can help you:

Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.
Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B that’ll get you there in the next 30–60 days.
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