Ascend 101

Lessons about building a one-person business, writing, and self-improvement

I’ve been hosting Twitter spaces for the past month now.

These past spaces allowed me to connect with big creators, create a stronger bond with my listeners, practice my speaking skills, show my expertise live, and build my authority by doing so.

It’s crazy how often spaces get slept on by most Twitter creators. Let me show you why they matter.

Should you host spaces?

When it comes to building an audience. There’s one key rule that everyone must know. It’s not about the quantity of your audience but about the quality.

The worth of your audience comes from the quality of each individual person. Not from the sheer size of it.

An audience of 1,000 loyal fans is worth 100x as much as an audience of 10,000 random followers who don’t care all that much about you.

There are numerous methods to increase the quality of your audience. Hosting spaces is one of them.

We’ve talked about how hopping on calls with people increases the bond. There’s something about that face-to-face connection that makes the connection stronger and more valuable.

But you can’t hop on a call with every single follower you’ll ever gain.

So that’s where spaces come in. Instead of merely reading your content. They’re now directly listening to your ‘content’ and your voice.

That’s great because your voice has so much personality embedded in it.

You’re able to express yourself in ways that written content doesn’t allow you to. This makes people feel much closer to you. They’re slowly becoming true fans.

Spaces are THE most efficient way to build authenticity on a large scale.

Not to mention how great a way it is to spread your name as well. (and to build up your public speaking skills)

So with that said. I’d recommend everyone to start hosting spaces once they hit 1,000 followers.

Build that authenticity and authority even more. It’s time to go all in and spread your name as much as you can.

3 steps to hosting your first space

Hosting spaces is all about providing a good listener experience. People will leave if you have poor audio quality. Test this out before starting a space.

Step 1) Explore other spaces

The fastest way to learn is to copy from the best.

Hop into different rooms from different creators. Listen to how they structure their spaces.

– What do they talk about?
– How long do their spaces last?
– How many speakers are there?
– How does the audience interact?
– What format are they using?
– What’s the overall vibe?

Every creator’s space will have a unique experience. Find your favorites and replicate them.

Step 2) Know how to score your spaces

You’ll be exploring different spaces. Learning how to host pleasant spaces yourself.

But that means you’ll also have to recognize which ones are good and which aren’t. The amount of listeners only tells you so much after all. And you can’t copy everything you see from every single space.

Some common criteria to look for (and score each space on) are:

– How good is the audio quality?
– How well produced is the space?
– Do they have a structure they stick to?
– How deep do they dive into a topic?
– How much interactivity is there?
– Does the space serve a purpose?
– What makes the room cooler than others?
– Do they pitch an offer? How?
– How much business success does the host have?
– What’s the social status of the speakers?
– How much entertainment/humor is there?

Ask these questions. And score them on a scale ranging from 0 to 10. Add up the scores and that’s the total quality of the space.

Adapt the criteria as you develop your own style of spaces.

Step 3) Choose a format

As you’ve noticed by now. You can host spaces in numerous ways. Some examples are:

– Having a discussion with your friends
– Bringing guest speakers to interview
– Bringing up randoms to speak
– Giving a lecture on your own
– Hosting a panel of experts
– Holding a debate
– AMA/Q&As

Experiment with these and see which ones you like.

The interview format is probably the easiest to start with. Giving a lecture on your own can be daunting, but you’ll develop your skills fast.

Having a discussion with your friends is fun, but it’s difficult to stay on topic and keep it interesting for the listeners. It’s advised to have at least 1 person (the host) to help everyone stay on topic.

These are the foundations you need to work out before hosting your first space.

Figure these out. Decide on a topic and a format. Pick a time & date and start advertising your space on Twitter.

Do this consistently at least once a week. I promise you it’s worth it.

Cheers

P.S.

Whenever you’re ready. Here’s how I can help you:

Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.
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