Ascend 101

Lessons about building a one-person business, writing, and self-improvement

Would you believe me if I told you that you could increase the value of your offer tenfold without changing anything about the offer itself?

If you do great.

If you don’t also great.

Because I’ll not only convince you. I’ll also show you exactly how to do so.

This is a 4-minute read.

Enhancing your offer

There’s only so much that you can improve your offer to make it valuable if we’re talking about logical solutions.

But that’s a whole different game if we introduce psychological solutions to the mix.

All of the methods that we’ll discuss today are purely psychological.

They don’t change anything about the offer itself.

They change something about the perception people get from your offer.

They change how people perceive the 4 factors of the value equation.

Scarcity & Urgency

Do you remember the last time you bought something online?

Chances are there was a message saying how many items still remained in stock.

My last purchase was another book from Amazon. And sure enough, there it was.

“3 left in stock”.

I didn’t want to miss out on this book. Imagine if someone else buys it before me and I have to wait another few weeks.

So I bought it.

That’s scarcity in action.

Scarcity refers to a shortage of supplies. Whether artificially created or not.

Some people even apply scarcity to their online products. Acting like the ebook they’ve created will run out at one point.

But that doesn’t matter. They’ll only sell 100.

This makes you more inclined to buy the product.

Why is that?

People want to have what others cannot.

It’s human nature.

Urgency is the exact same thing but time-related.

Think of time-limited promotions or discounts.

“50% off my product until next week”

Both scarcity & urgency force people to act now or they’ll have to miss out forever.

And people generally don’t want to miss out.

Bonuses

Bonuses come down to one single rule:

A single offer is less valuable than the same offer broken into its component parts and stacked as bonuses.

This is because people perceive the same offer as having more included.

Imagine you help people lose weight and build muscle. You could call it “Fitness coaching“and leave it at that.

Or you could mention extra bonuses such as these:

Personalized meal plan
DIY Grocery Calculator
Telegram access for questions
5 min guide on cooking high-protein dinners
Access to our VIP gym space

And suddenly our offer becomes a lot more valuable.

Guarantees

One of the biggest objections people have is risk.

They aren’t sure if they’ll achieve the dream outcome they’re hoping for.

This is where guarantees come in.

It’s your method of risk reversal.

There are many different types of guarantees you can use. and each one serves its own purpose.

I’ll list a few to get you started.

No questions asked refund guarantee
I will achieve X for you in Y time or I’ll keep working for free until I do
I will help you [make your first sale, build your first website, …] and you don’t pay me until that happens
You pay me X% of the extra profit you make because of my service

Adding a guarantee can guarantee that people will purchase your product if you choose the right one for your offer.

Naming

Imagine you’d like to lose weight and you come across these two offers:

Calories Counting Course by Bob
Free Six-Week Lean-By-Summer Challenge

You’d choose the second one, right?

Even though they are in fact the exact same offer.

The challenge is nothing more than you going through Bob’s course about counting calories which takes six weeks to complete.

That’s the power of naming.

Next week

We’ve had a wonderful few weeks talking about everything related to offer creation.

But there are a lot more amazing and interesting topics to cover other than offer creation as well.

Next week you’ll receive an exciting email about the power of storytelling and why every entrepreneur should master the art of telling great stories.

Cheers,
Alex

P.S.

If you’d like more help, I’ve got your back:

Book a 1:1 coaching call with me: We'll talk about how you can start building your one-person business and set you up for success in the long run.
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