I spent 3 hours working on a tiny logo for the new website I’m creating to host my blogs and products on.
Why did I spend 3 hours creating a logo (especially when the website isn’t even finished yet)?
There’s no doubt in my mind that I could’ve spent my time a whole lot better, working on more productive tasks, doing stuff that actually gets me paid, and creating content that actually adds value to other people’s lives.
In fact.
This is the first time I’ve ever taken time out of my day to work on creating a proper logo (or at least for this business).
I never bothered before simply because it’s not profitable. A logo doesn’t make or break a business. No matter how good the logo may look, it won’t help you increase your monthly revenue.
Most people would be better off focusing their attention elsewhere.
Improving their offers. Getting more traffic. Creating more products. Talking to more leads. Everything but creating a logo.
But here’s the thing.
I’ve been doing a lot of that already. For quite a while actually. And just recently I gained a whole new understanding of the direction I want this business to go—something that’ll no doubt change again eventually.
But I’ve got big plans, a grand vision, and a ton of clarity for now. Not to mention a lot of motivation (and discipline).
So what does this logo have to do with anything?
Well, it’s a token.
A sign of a new beginning. A new page in my adventure. The start of the next chapter. It embodies everything I’ve achieved, learned, and experienced so far. It’s a reminder of my past journey and, more importantly, everything that’s still to come.
Looking at it makes me smile as well put me in the right mood, the right setting, the world that I’ve built so far.
And if there’s anything I’ve learned so far about (online) writing. It’s that your writing transcends the pure literal meaning of the words you share.
Your readers quite literally get a glimpse of your vision, your feelings, and if you’re doing things correctly, then they might even be able to join that world (and if that world is built with care and dedication, then they might love that world so much they don’t ever want to leave anymore).
Anyway.
That’s a lot of high-level, big-vision, philosophical business advice.
So let’s keep it practical for this last bit.
None of this could’ve been made, realized, and built if it wasn’t for my religiously building a list, writing it every day, and plugging my products that help improve my reader’s businesses (and lives by extension).
If you’d like how to build and write to your own email list, then check out Email Valhalla here: https://alexvandromme.gumroad.com/l/valhalla